The Union Square District has a long and storied tradition of being adorned with flowers. For many years, the presence of flowers, particularly daffodils, was abundant throughout the community. From handing out flowers to visitors walking through Maiden Lane to Macy’s Flower Show dating back to 1964, flowers have traditionally been a significant draw for visitors to our district. Most recently, American Tulip Day draws tens of thousands of visitors to gather tulips that decoratively blanket Union Square Park.
The Alliance wants to continue this tradition by attracting visitors through Union Square in Bloom, an annual activation that bring beauty and a sense of place to the district through vibrant floral displays and interactive programming. By working as a community, the Alliance aims to create a cohesive theme throughout the district and welcome visitors, workers, and residents to the heart of San Francisco.