Union Square in Bloom
Bloom a New Tradition
Union Square in Bloom
Union Square has a rich history and tradition with flowers. For decades, flowers were handed out to visitors walking through Maiden Lane; several flower stands brighten up the district and Flower Bulb Day decoratively blankets Union Square Park with thousands of Tulips. Our mission with Union Square in Bloom to bring back this colorful tradition with a modern twist every Spring!
Union Square's Newest Tradition
The Union Square District has a long and storied tradition of being adorned with flowers. For many years, the presence of flowers, particularly daffodils, was abundant throughout the community. From handing out flowers to visitors walking through Maiden Lane to Macy’s Flower Show dating back to 1964, flowers have traditionally been a significant draw for visitors to our district. Most recently, American Tulip Day draws tens of thousands of visitors to gather tulips that decoratively blanket Union Square Park.
The Alliance wants to continue this tradition by attracting visitors through Union Square in Bloom, an annual activation that bring beauty and a sense of place to the district through vibrant floral displays and interactive programming. By working as a community, the Alliance aims to create a cohesive theme throughout the district and welcome visitors, workers, and residents to the heart of San Francisco.
Things to Explore
Mother's Day Event
Join us for a heartwarming celebration in the park as we honor the most special woman in our lives – Mom! Get ready for a day filled with music, dancing, and delicious food, as we come together to make unforgettable memories. Save the date, and let’s show our moms the love they deserve!
Sunday, May 14th from 1:00 – 4:00 p.m. in Union Square Plaza
Floral Workshop
Bloom with creativity and join us for a floral arranging workshop that will unleash your inner artist! Get ready to immerse yourself in the beauty of nature, as we teach you the tricks of the trade to create stunning floral masterpieces. Stay tuned for more details, and mark your calendar for a day of blossoming fun!
Coming Soon!
Room in Bloom at the Westin St. Francis
Celebrate Springtime in Union Square with all things floral. Upon arrival, you will receive a seasonal bouquet in the room, then head downstairs to Clockbar, where floral-inspired cocktails have blossomed.
History of the Flower Mart
From bud to bloom: watch the video below for a look into the colorful journey through the rich history of San Francisco’s beloved Flower Mart.
Amorino Gelato
Made with the finest ingredients, each petal is bursting with delicious flavors that will tantalize your taste buds. Enjoy a sweet treat that is as beautiful as it is delicious and perfect for any spring day!
Bloom + Bubbles Program
Come join us in Union Square, where the beauty of spring is in full bloom, and indulge in our floral cocktail program.
Each cocktail is carefully crafted to showcase the natural flavors and aromas of the flowers and herbs used, resulting in a sensory experience that’s truly unforgettable. And with a variety of non-alcoholic options available, there’s something for everyone to enjoy.
Cheers to a season of renewal and growth!
Spotlight of Floral Designers
Becky and Virginia are both San Francisco natives and have spent the beginning years of their careers at various corporate companies and startups. Their drive for more creative spaces and entrepreneurial spirit has led them to start Marbled Mint.
Marbled Mint is an established floral design team with a studio based in San Francisco, in the heart of the Mission district. They specialize in weddings, team-building workshops, and curated experiences. Their passion is to bring beauty and joy into the community!
Check out their past projects on Instagram!
Zaddy Blooms, a full-service event design studio, was born in the Bay Area in 2020. He specializes in weddings and editorials. Owner Peter Bonavita is known for his big, bold, and colorful designs inspired by English gardens and pop culture.
Visit their Instagram for samples of past installations.
Jacqueline Devins is the founder and creative force behind Poppy Cart, a boutique event and wedding floral design studio based in Northern California, servicing the Bay Area and beyond. A lifelong lover of flowers and plants, influenced by her floral artist grandmother and floral community, Jacqueline honed her skills through years of practice. She draws inspiration from the natural beauty surrounding us, using seasonal and locally sourced blooms to create unique arrangements that reflect the beauty of the changing seasons. She intends to share flowers’ beauty, joy, and healing powers with others.
Follow her Instagram for unique, captivating displays.
Join us this Year!
All businesses can participate in Bloom!
- Bloom the public realm in collaboration with the Union Square Alliance
- Bloom your store front
- Create a bloom activation within your business (floral cocktail hours, floral specials, romantic dinner specials, floral workshops and demos, etc.)
*Designs and cost are adjustable per location
Contact [email protected] to discuss ways to get involved.
Summer Music Series
Coming Soon!
American Tulip Day in Union Square
Union Square Plaza burst into a colorful display of tulips as American Tulip Day was celebrated amidst the gentle California breeze on Saturday, March 4, 2023. Bustling crowds of 30-35,000 gathered at the city’s heart to kick off the start of Spring and celebrate International Women’s Day. The event hosted by Royal Anthos in collaboration with the Netherlands Consulate in San Francisco, San Francisco Recreation and Parks, and the Union Square Alliance was a resounding success.
If you missed the festivities, fear not – Union Square has plenty of floral experiences waiting to bloom. The district has a rich tradition of being adorned with flowers, with daffodils particularly beloved. For decades, visitors have been greeted with the sight of vibrant blooms lining Maiden Lane and featured in events such as Macy’s Flower Show, which dates back to 1964.
This Spring, Union Square invites locals and tourists to continue this tradition by experiencing Union Square in Bloom. This annual spring-season initiative brings beauty and a sense of place to the district through vibrant floral displays and interactive programming. The Union Square Alliance is working with the community to create a cohesive theme throughout the district, welcoming visitors, workers, and residents to the heart of San Francisco. Take advantage of this opportunity to experience the beauty of Union Square in full bloom!