Winter Wander-land
Winter
Wander-land
in Union Square
Winter Wander-land
Winter Wander-land—a series of special events, attractions and activations—will return to Union Square this holiday season. Presented by the Union Square Alliance, the multi-month campaign will showcase the variety of offerings available at San Francisco’s historic heart of the City.
Union Square Holiday Traditions
Ice Skating
The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente
November 6 – January 20
Set in San Francisco’s iconic Union Square, the Holiday Ice Rink is the only outdoor ice rink in the City and is one of the Bay Area’s favorite annual holiday traditions.
A Great Tree
Macy’s Great Tree
Visible November 14th – Through the Holidays
This iconic landmark will return again, decorated in ornaments and lighting up Union Square throughout the holidays.
Adorable, Adoptable Pets
Macy’s SF SPCA Holiday Windows
November 22 – December 31
Macy’s beloved SF SPCA Holiday Windows will once again feature live rescue animals, with the goal of the event to help find loving homes for as many pets as possible.
Winter Walk
Winter Walk
December 13 – 22
This holiday extravaganza will feature two blocks closed off to vehicles and transformed as a lively pedestrian plaza with food trucks, bar options, Instagrammable moments, local merchants, and live performances.
Winter Walk is sponsored by the San Francisco Office of Economic and Workforce Development, Office of Mayor London N. Breed, Amazon, JP Morgan Chase, and Build Group.
Cable Car Bells are Ringing
A day in Union Square wouldn’t be complete without a ride on one of San Francisco’s famous cable cars, where, as Tony Bennett aptly sang, ‘To be where little cable cars climb halfway to the stars.’
Light the Menorah
The Bill Graham Menorah
December 25 – January 2
The First Giant Public Menorah outside of Israel, the Bill Graham Menorah is an annual Chanukah Menorah Lighting marking its 49th year in Union Square.
A Festive Powell Street
Powell Street Holiday Decor
Starting mid-November
Pick up an Ornament Trail Guide at Winter Walk (Dec 13 – 22) or on visitunionsquaresf.com and explore the larger-than-life ornaments created by talented local artists, displayed along Powell Street. In addition to the stunning holiday decor, you’ll find blue turf, festive ornaments on light poles, and other seasonal touches. Stay tuned for details on weekly holiday performances at the Cable Car Turnaround, bringing extra cheer to your winter stroll.
Sweet Holiday Spectacle
Westin St. Francis Sugar Castle
Now – Early January
Created by Jean-François Houdré, this 12-foot-tall magical castle, inspired by his travels, resembles a French Château. Set in a medieval village, it features grand towers, illuminated windows, and handcrafted homes, a church, bakery, and shops, all surrounded by two trains. Over 4,000 hours have been spent on this intricate work of sugar art, involving techniques like pulling, blowing, shaping, and molding.
Family Friendly Events
Breakfast with Santa
At the Westin St. Francis (CLICK FOR RESERVATIONS)
December 7
Gather with friends and family for a delightful breakfast buffet overlooking San Francisco, featuring a special visit from Old Saint Nick.
Back by popular demand, the holiday craft station, hosted by local favorite Messy Art Lab, will offer fun and creative, art-forward activities for kids. $105 for adults and $75 for children.
Ice Skating Lessons
Learn to Skate presented by Kaiser Permanente
Saturdays & Sundays | 8:00 – 9:00 a.m.
Kaiser Permanente invites skaters with little to no experience to The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente to learn from professional skate instructors every weekend. Lessons are free (including skate rental) to those who sign up in advance. Space is limited to 50 participants per day. Reservations will be allotted through a lottery system.
Dollie + Me Holiday Tea
At the Westin St. Francis (CLICK FOR RESERVATIONS)
December 14 –15, 1:00 -3:00 pm
Families are invited to this beloved holiday tradition, where they will enjoy a festive afternoon of holiday tea, Dollie + Me crafts, and fun. Adults can indulge in a full tea service with champagne, while children sip hot chocolate and enjoy sweet treats and tea sandwiches. Hosted by Kit & Sis, the event includes a lively dollie crafting activity, and each child will leave with a goodie bag of year-round doll crafts. Recommended for children ages 4+. Children must bring their own doll or stuffed animal. $110 per person, excluding taxes and fees. A bottle of champagne can be added for $65, excluding taxes and fees.
Holiday Hits on Ice
Black Friday with WiLD 94.9
November 29 | 7:00 p.m. and 8:30 p.m. sessions
Whether you are burning off Thanksgiving Dinner or unwinding after Black Friday shopping, join WiLD 94.9’s Jeanine da Feen as we play the biggest hits of today. Enjoy this Winter Wonderland Dance Party inside The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente.
Santa Visits Winter Walk
Dates:
- Saturday, December 14 from 11:00 a.m. – 4:00 p.m.
- Sunday, December 15 from 11:00 a.m. – 4:00 p.m.
- Saturday, December 21 from 11:00 a.m. – 4:00 p.m.
- Sunday, December 22 from 11:00 a.m. – 4:00 p.m.
All the way from the North Pole to Union Square, Santa is making his way to Winter Walk, bringing joy and cheer to our festivities. Capture photos with family and friends and tell Santa your holiday wishes!
Skate to 80's Music
Flashback Fridays Presented by Classic Hits 103.7
November 15, December 20 & January 17 | 7:00 p.m. and 8:30 p.m. sessions
The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente invites skaters to ride the retro wave by throwing it back to the musical hits of the ‘80s at “Flashback Fridays.” On the second Friday of each month, the rink will host Classic Hits 103.7 personalities who will crank up the ‘80s vibes, dropping iconic tracks from Duran Duran, Pat Benatar, Madonna, Lionel Richie, and more! Dust off the legwarmers and rock the unitard at the rad rendezvous at the rink!
Twirl Alongside the Queens and Kings
Drag on Ice
December 5 | 6:30 – 8:00 p.m.
The ice rink never sparkles more than when the City’s most radiant event, “Drag on Ice,” returns in full splendor to The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente. It’s an evening of glitz, glam, and unmatched on-ice exuberance. Attendees can lace up their skates and twirl alongside the Queens and Kings or grab a prime spot rink side to watch the fiercest drag personalities in
the San Francisco Bay Area deliver holiday performances that’ll sleigh your heart away.
A Magical Holiday with Carolers at the Marker Hotel
Fridays & Saturdays in December | 4:00 to 7:00 p.m.
Experience a holiday wonderland at The Marker with vibrant decor and specialty cocktails crafted to celebrate the season. Enjoy complimentary hot cider as Dickensian carolers fill the air with timeless holiday tunes, setting the perfect festive ambience. Join us on Friday and Saturday evenings, December 6, 7, 13, 14, 20, and 21, from 4:00 to 7:00 p.m. for enchanting performances that bring classic holiday cheer to life!
Glide with the Vibe
Silent Skate
December 12 | 7:00 p,m. and 8:30 p.m. sessions
The popular Silent Skate party returns to The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente for one night only! It’s a silent disco on ice that transports skaters to an on-ice dance
party like no other! Lace up your skates, don a cool pair of headphones, and skate the night away with WiLD 94.9’s DJ Patrix, Star 101.3’s Magic Matt, and Bay Area’s DJ Von onsite, spinning your favorite tunes.
Arctic Blast on Ice
Polar Bear Skate
January 1 | 2:30 – 3:30 p.m.
The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente welcomes skaters of all ages to start the New Year off in your swimsuit…on the ice…in the middle of Union Square! As a nod to
the popular Canadian tradition, this version of “taking the plunge” skaters are invited to wear their wildest and most inventive beach attire, in hopes of walking away with cool prizes, awarded on theme,
originality, and overall appearance.
Sundays in Symphony
Classical Sundays Presented by KDFC
Sundays | 10:00 a.m. and 11:30 a.m. sessions
Join us every Sunday for our Classical Sunday Skate Sessions! Glide gracefully on the rink as you immerse yourself in the soothing sounds of classical music, brought to you by KDFC. Enjoy the beauty of skating to timeless melodies in a serene setting that elevates your experience.
Snowy Visits with Holiday Favorites
Santa and Elsa Visits San Francisco Centre!
December 20 | 4:00 p.m. to 6:00 p.m.
A special holiday event with Bloomingdale’s will take place on Friday, December 20, from 4 PM to 6 PM on the 4th floor, benefiting Family House, which supports families with children facing cancer and other life-threatening illnesses. Enjoy a hot chocolate bar, Shake Shack custard, a kids’ fashion show, live jazz, Santa-themed activities, and fun for the kids, including face painting by Elsa and a 360-video booth. The event is free and open to the public. Additionally, 100 mystery tote bags will be sold for $25 each, with some containing gift cards worth $25-$50. All proceeds go to Family House. Tenants are encouraged to contribute swag items for the bags to help support this great cause and spread holiday cheer!
Jingle Bell Glam
Sunburst Beauty Pageant
December 7
Experience the glamour and excitement of the Sunburst Beauty Pageant on December 7, located on Level 2 of San Francisco Centre near Bloomingdale’s. Watch as contestants take the stage to showcase their beauty, confidence, and talent in a dazzling competition. This event celebrates poise, elegance, and empowerment—don’t miss the chance to cheer on these incredible individuals as they compete for the coveted crown!
Deck the Paws
Christmas Pawty and Illuminations Dog Walk
December 13, 6:00 p.m. to 9 p.m.
Put on your most festive Christmas sweater and bring a friend to Hotel Nikko for the Annual Christmas Pupworking Event and Illuminations Dog Walk! Enjoy a fun evening filled with twinkling lights, holiday cheer, and adorable dogs. This event also supports a great cause—proceeds benefit Muttville, a rescue organization dedicated to finding loving homes for senior dogs. Join the celebration, make memories, and help these sweet pups find their forever families!
Unique Gifts & Shopping
Gump's Holiday Shop
Now Open
Located at 240 & 250 Post Street, Gump’s Holiday Shop offers hundreds of glass-blown glass ornaments, enchanting holiday décor, mesmerizing jewelry designs and gifts galore.
Ornament Painting Class
Neiman Marcus Holiday Ornament Trunk show
November 9 & 16
Local artist Rena Leinov will lead classes on hand painted ornaments, from 12 p.m. – 3 p.m.
Holiday Engravings
Neiman Marcus
December 14, 11:00 a.m. to 5:00 p.m.
A holiday engraver and hand painter will be onsite to customize gifts.
Toys”R”Us
Toys”R”Us is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more. C’mon, Let’s Play!
170 O’Farrell St.
Carmina Shoemaker
Handmade shoes for men and women. Specialists in oxford shoes, cordovan shoes and loafers. Leather style and quality for your shoes.
54 Geary St
Entertainment & Nightlife
Twirl Alongside the Queens and Kings
Drag on Ice
December 5 | 6:30 – 8:00 p.m.
The ice rink never sparkles more than when the City’s most radiant event, “Drag on Ice,” returns in full splendor to The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente. It’s an
evening of glitz, glam, and unmatched on-ice exuberance. Attendees can lace up their skates and twirl alongside the Queens and Kings or grab a prime spot rink side to watch the fiercest drag personalities in
the San Francisco Bay Area deliver holiday performances that’ll sleigh your heart away.
American Conservatory Theater’s A Whynot Christmas Carol
November 26 – December 24
Adaptation reimagining Charles Dickens’ timeless tale with a vibrant San Francisco flair. Follow Ebenezer Scrooge on a journey filled with humor, heart, and community.
Glide with the Vibe
Silent Skate
December 12 | 7:00 p.m. and 8:30 p.m. sessions
The popular Silent Skate party returns to The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente for one night only! It’s a silent disco on ice that transports skaters to an on-ice dance
party like no other! Lace up your skates, don a cool pair of headphones, and skate the night away with WiLD 94.9’s DJ Patrix, Star 101.3’s Magic Matt, and Bay Area’s DJ Von onsite, spinning your favorite tunes.
Chotto Hour
Chotto Matte just launched a brand new happy hour program, perfect for a break from holiday shopping, after-work drinks, meeting up with friends, or a date night! Enjoy half-off cocktails and bar bites ranging from $5 to $10, with live DJs spinning nightly.
Holiday Hits on Ice
Black Friday with WiLD 94.9
November 29 | 7:00 p.m. and 8:30 p.m. sessions
Whether you are burning off Thanksgiving Dinner or unwinding after Black Friday shopping, join WiLD 94.9’s Jeanine da Feen as we play the biggest hits of today. Enjoy this Winter Wonderland Dance Party inside The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente.
A December Night's Dance
Winter Showcase by Rae Studios
December 8 | 5:00 p.m. to 7:30 p.m.
Join Rae Studios for the 2024 Winter Showcase, celebrating two showcases in one year for the first time in three years! After months of rehearsals, Performance Intensive students will present dynamic, original pieces across styles like Hip Hop Fusion, Belly Dance, Contemporary, Reggaeton, Street Jazz, and more. This event highlights the growth of the dancers and the vibrant community they’ve built. Featuring 14 performance series and special guest companies, it’s sure to be a night to remember.
Sparkling Holiday Cheer
Miracle at Pacific Cocktail Haven
Opens November 29
This sparkling holiday pop-up bar is a San Francisco favorite this time of year, as it offers the best in seasonal cocktails, festive photo ops, and holiday cheer.
Holiday Traditions Revealed
“Unpacking Yuletide Traditions” – Danish Folklore & Tales at Bartlett Hall
December 17 | 6:00 to 8:30 p.m.
Join Profs and Pints San Francisco at Bartlett Hall for “Unpacking Yuletide Traditions,” an exploration of the surprising folkloric and historic origins of American holiday practices. Tim Tangherlini, professor of Nordic folklore at UC Berkeley, will uncover the mischievous past of shelf elves, the nationalist roots of flag-decorated Christmas trees, and the Nordic legends behind flying reindeer and Santa Claus. Discover how traditions like the Julebukk and tales of Thor’s goats shaped the season we celebrate today. Buy your tickets here!
Sip, Savor, and Celebrate!
Mistletoe at 580 Sutter Street
Open Now
Step into a holiday wonderland at 580 Sutter in Union Square! The space is transformed with a snowy vinyl floor, sparkling trees, ornaments, and flying elves. Enjoy a dazzling light show synced to six holiday tunes and indoor snow machines that bring the magic to life. Warm up with festive cocktails like Grandma Cozy’s Eggnog and the Après Ski Hot Chocolate Concoction. Celebrate the season in this festive, one-of-a-kind setting!
Festive Flavors Await
Last Drop Tavern
Open Now
A cozy hidden gem at 550 Powell Street near Union Square is ready to spread holiday cheer! This festive Christmas pop-up features charming holiday drinks, a beautifully decorated atmosphere, and delicious food served until 1 am. Come join the fun and enjoy the seasonal spirit in the heart of San Francisco.
Food & Drink
Cinnamon Pecan Butter Cake
Mastro’s classic butter cake, with the seasonal twist of brown sugar cinnamon infused butter and candied pecans. Topped with a rich salted toffee caramel, this decadent treat delivers a perfect balance of sweetness and a touch of salt.
Available November 1st
Sweet Dreams
Mastro’s is offering an exquisite pairing of Remy Martin 1738 Cognac and a velvety Cointreau chocolate & orange ganache tart. The rich, smooth cognac enhances the tart’s decadent chocolate and zesty orange flavors, creating a luxurious dessert that tantalizes the senses and satisfies every craving.
Available November 1st
Pecan Pie
Celebrate 25 years of steakhouse excellence with Mastro’s Pecan Pie a la Mode, featuring a rich filling nestled in a buttery graham cracker crust. Topped with a scoop of creamy vanilla ice cream and drizzled with decadent caramel sauce, this timeless dessert throwback to the restaurant’s opening menu.
Special Thanksgiving Pies
This holiday season, One65 is offering their Special Thanksgiving Pies for preorder! Choose from four delicious flavors: Pumpkin, Pecan, Caramelized Apple, and Pistachio. Be sure to place your order early to guarantee your festive treats! Preorder here to make your Thanksgiving extra sweet!
Available for pick-up or delivery on November 26 and 27
Sparkling Holiday Cheer
Miracle at Pacific Cocktail Haven
Opens November 29
This sparkling holiday pop-up bar is a San Francisco favorite this time of year, as it offers the best in seasonal cocktails, festive photo ops, and holiday cheer.
Thanksgiving at John's Grill
Experience a memorable Thanksgiving at John’s Grill from 12:00 p.m. to 8:00 p.m. Delight in their pre-fixed Thanksgiving meal for $95, featuring a rich lobster bisque and tender filet mignon, or opt for their classic traditional turkey dinner. Known for its storied history and timeless charm, John’s Grill has been a San Francisco favorite since 1910. Reserve your table here!
Soft Serve Croissant
This delightful dessert, featuring creamy ice cream served inside a hollowed croissant cone, is a standout at Tyler Florence’s San Francisco pâtisserie, Miller & Lux Provisions. It’s quickly becoming a social media sensation, with fans from all over eagerly sharing and admiring this delectable treat.
Sip, Savor, and Celebrate!
Mistletoe at 580 Sutter Street
Open Now
Step into a holiday wonderland at 580 Sutter in Union Square! The space is transformed with a snowy vinyl floor, sparkling trees, ornaments, and flying elves. Enjoy a dazzling light show synced to six holiday tunes and indoor snow machines that bring the magic to life. Warm up with festive cocktails like Grandma Cozy’s Eggnog and the Après Ski Hot Chocolate Concoction. Celebrate the season in this festive, one-of-a-kind setting!
Festive Flavors Await
Last Drop Tavern
Open Now
A cozy hidden gem at 550 Powell Street near Union Square is ready to spread holiday cheer! This festive Christmas pop-up features charming holiday drinks, a beautifully decorated atmosphere, and delicious food served until 1 am. Come join the fun and enjoy the seasonal spirit in the heart of San Francisco.
Deals & Promotions
Fresh Loafers from Mallorca
Black Friday Special at Carmina Shoemaker
November 29 | 10:30 a.m. – 6:30 p.m.
Receive a matching belt as a gift with any shoe purchase.
Find Your Perfect Dress This Black Friday!
Black Friday Special at Janene’s Bridal Boutique San Francisco
November 29
Located in the heart of San Francisco, Janene’s Bridal offers a stunning selection of gowns starting at $500 for this weekend only! Easily accessible and safe, with parking right next door, it’s the perfect destination for your dress shopping experience. Warm up with complimentary hot cocoa and enjoy exclusive Black Friday deals like 50% off bubbly. Walk-ins are welcome, with doors opening at 9 a.m. on Black Friday!
Elevate Your Style with Robert Paul
Black Friday Special at Robert Paul
November 29 – December 2
Nestled below Janene’s Bridal bridal boutique, Robert Paul specializes in sophisticated menswear. Offering premium suits, holiday jackets, designer ties, and colored shirts, it’s your go-to for elevating your wedding or formal attire. Don’t miss the Black Friday deals—50% off last season’s collections and accessories! Doors open early at 7 a.m. for your shopping convenience.
Jingle Bell Glam
Sunburst Beauty Pageant
December 7
Experience the glamour and excitement of the Sunburst Beauty Pageant on December 7, located on Level 2 of San Francisco Centre near Bloomingdale’s. Watch as contestants take the stage to showcase their beauty, confidence, and talent in a dazzling competition. This event celebrates poise, elegance, and empowerment—don’t miss the chance to cheer on these incredible individuals as they compete for the coveted crown!
Snowy Visits with Holiday Favorites
Santa and Elsa Visits San Francisco Centre!
December 20 | 4:00 p.m. to 6:00 p.m.
A special holiday event with Bloomingdale’s will take place on Friday, December 20, from 4 PM to 6 PM on the 4th floor, benefiting Family House, which supports families with children facing cancer and other life-threatening illnesses. Enjoy a hot chocolate bar, Shake Shack custard, a kids’ fashion show, live jazz, Santa-themed activities, and fun for the kids, including face painting by Elsa and a 360-video booth. The event is free and open to the public. Additionally, 100 mystery tote bags will be sold for $25 each, with some containing gift cards worth $25-$50. All proceeds go to Family House. Tenants are encouraged to contribute swag items for the bags to help support this great cause and spread holiday cheer!
The Perfect Family Holiday Getaway
The Marker
Experience the magic of the holidays with a one-of-a-kind getaway at the Marker Hotel! Our exclusive holiday package offers you and your family an unforgettable escape, complete with premium orchestra seats for two adults and children at the American Conservatory Theater’s A Why Not Christmas Carol. After the show, enjoy a festive prix fixe dinner at Tratto, featuring delicious seasonal fare. Your stay includes luxurious 2-night suite accommodations, ensuring comfort and relaxation. Plus, get into the holiday spirit with Dickensian carolers performing in the lobby on Fridays and Saturdays throughout December. Book your stay at this link!
Season of Giving
Spread the Cheer
Community Giveback Program
November 29 – December 22
Every child deserves the joy of Christmas morning, and the Salvation Army Angel Tree program helps make that happen for thousands each year. Once registered, each child’s wish list is shared with local donors who provide new clothing and toys. Two Angel Trees are located at San Francisco Centre—one near Miniso in the Food Emporium and the other near Hey Hi Toys on Level 2, facing Zara. Each tag includes the child’s first name, gift requests, and instructions for returning unwrapped gifts for your selected angel.
Snowy Visits with Holiday Favorites
Santa and Elsa Visits San Francisco Centre!
December 20 | 4:00 p.m. to 6:00 p.m.
A special holiday event with Bloomingdale’s will take place on Friday, December 20, from 4 PM to 6 PM on the 4th floor, benefiting Family House, which supports families with children facing cancer and other life-threatening illnesses. Enjoy a hot chocolate bar, Shake Shack custard, a kids’ fashion show, live jazz, Santa-themed activities, and fun for the kids, including face painting by Elsa and a 360-video booth. The event is free and open to the public. Additionally, 100 mystery tote bags will be sold for $25 each, with some containing gift cards worth $25-$50. All proceeds go to Family House. Tenants are encouraged to contribute swag items for the bags to help support this great cause and spread holiday cheer!