Having been an annual gathering place for people to jingle, shop, and mingle between 2015 and 2018, Winter Walk reached its peak 2018 with an impressive turnout of 2.2 million attendees. Serving as a holiday respite during the Central Subway construction hiatus, Stockton Street in Union Square, which symbolizes a lively link between Chinatown and Market Street, was activated annually during the festive season. Transforming it into a welcoming public space adorned with artificial grass, illuminated seating, and a festive ambiance, Winter Walk became an enduring tradition.
Even with the Central Subway officially opening its doors in January 2023, seamlessly linking communities from Chinatown to the newly revealed Chase Center and fully reopening Stockton Street to traffic, the triumphant return of Winter Walk is a testament to the enduring spirit of community enthusiasm for this event. This revival is the result of collaborative efforts by City and community partners, including Mayor London Breed, SFMTA, Office of Economic and Workforce Development, Chinatown, SFPD, SFFP, and the Union Square Alliance. The event is poised to continue bringing joy and fostering a sense of togetherness, encapsulating the spirit of the holidays in San Francisco.