Winter Walk 2024
Winter
Walk
in Union Square
Winter Walk 2024
Winter Walk returns to Union Square from December 13 – 22, located on Stockton Street to O’Farrell to Post! This 10-day event will turn two blocks into a pedestrian plaza with lush turf, diverse food truck offerings, enticing bars, and Instagram-worthy arctic-themed décor. Enjoy live performances and entertainment throughout this festive event!
Mon-Wed, 12:00 – 7:00 p.m. | Thurs-Sun 10 a.m. – 9 p.m.
Live Performances
Are you a talented performer looking to spread some holiday cheer on the Winter Walk stages? Share your passion with a lively, engaged audience while gaining valuable exposure through this high-profile event.
If you’d like to be considered for the programming, please email [email protected] by October 23rd.
Santa Comes to Winter Walk!
All the way from the North Pole to Union Square, Santa is making his way to Winter Walk, bringing joy and cheer to our festivities. Capture photos with family and friends and tell Santa your holiday wishes!
Santa visits Union Square on:
- Saturday, December 14 from 11 a.m. – 4 p.m.
- Sunday, December 15 from 11 a.m. – 4 p.m.
- Saturday, December 21 from 11 a.m. – 4 p.m.
- Sunday, December 22 from 11 a.m. – 4 p.m.
Food Trucks
Winter Walk will offer a vibrant culinary experience, showcasing an enticing selection of food trucks with diverse flavors and cuisines featured on themed days. Alongside these delightful offerings, Winter Wak will also feature multiple bars serving a wide range of festive specialty cocktails and beverages.
If you are interested in participating as a food truck in one or more days of the Union Square Winter Walk, please fill out the Winter Walk 2024 Food Truck Application. Please note that there 4 food truck spots available per shift and are first come first served.
Local Merchants
Union Square is the perfect destination for holiday shopping, and this season’s Winter Walk hopes to feature a holiday marketplace, offering a diverse array of local vendors where visitors can discover unique gifts and support small businesses. If you’re interested in being considered as a vendor, email [email protected].
Thank You to Our 2024 Sponsors!
Thank You to Our 2024 Media Partners!
Sponsorships Now Available
Winter Walk, a tradition between 2015 and 2018, beloved by both San Francisco locals and Bay Area visitors marked a triumphant return to the City’s heart in 2023. This 10-day pedestrian street fair in December is an enchanting fusion of contemporary arctic wonderland aesthetics, captivating performances, and festive offerings of food, drink, activities and shops. We are excited to offer sponsorship opportunities for Winter Walk 2024. Last year’s Winter Walk saw impressive results:
Visitor & Revenue Impact:
- Estimated financial boost to be in the “tens of millions of dollars.”
- 11% increase in unique daily visitors over the holidays to Union Square, The City’s historic holiday-shopping destination.
Positive Experiences:
- 90.4% of visitors stated that they would return to Winter Walk
- 48.7% of Visitors rated the experience as “Excellent”
- “[Winter Walk] is really nice and it’s fantastic. I would recommend it to anyone visiting [San Francisco].“ – Interviewees Jackie and Luna, Channel 2 News Bay Area
Explore our Sponsor Deck to learn more about partnering with Union Square and playing a major role in the city’s economic recovery through this vibrant high-profile event.