Winter Walk 2024
Winter
Walk
in Union Square
Winter Walk 2024
Winter Walk, San Francisco’s signature holiday event, returns to Union Square December 13–22 for a 10-day celebration that transforms two blocks of Stockton Street into a festive holiday destination.
Presented by the Union Square Alliance and sponsored by the Office of Mayor London N. Breed, the Office of Economic and Workforce Development (OEWD), Amazon, JP Morgan Chase & Co., the Build Group, Gap Inc., Waymo, Ikea, Macy’s Inc., Zoox, and Safe City Connect, this annual event will once again feature elaborate holiday decor, captivating performances, programmed snow, and seasonal offerings of food, drink, activities and shops.
Mon-Wed, 12:00 – 7:00 p.m. | Thurs-Sun 10 a.m. – 9 p.m.
Live Performances
Winter Walk features an exciting and diverse lineup of entertainment that unites the entire community. Sponsored by JP Morgan Chase, the event includes two stages showcasing live performances from local favorites such as the San Francisco Gay Men’s Chorus and the Dan Ashley Band. The program also offers interactive experiences, including caroling troupes, kids’ choirs, drag shows, and roaming entertainers like a charming Snowman character and a whimsical typewriter poet. This vibrant celebration embodies the holiday spirit and the unique, eclectic charm of San Francisco.
Santa Comes to Winter Walk!
All the way from the North Pole to Union Square, Santa is making his way to Winter Walk, bringing joy and cheer to our festivities. Capture photos with family and friends and tell Santa your holiday wishes!
Santa visits Union Square on:
- Saturday, December 14 from 11 a.m. – 4 p.m.
- Sunday, December 15 from 11 a.m. – 4 p.m.
- Saturday, December 21 from 11 a.m. – 4 p.m.
- Sunday, December 22 from 11 a.m. – 4 p.m.
Food Trucks
The food truck schedule at Winter Walk is expertly curated by Tanya Kollar, celebrated for shaping the vibrant culinary offerings at Outside Lands. Known for her commitment to diverse, high-quality cuisine, Kollar has brought together an exceptional mix of both established and emerging food vendors.
Winter Walk Matterhorn
Flour and Branch is introducing the Winter Walk Matterhorn: a glittering croissant filled with tiramisu Chantilly cream and topped with a “blue” orange amaretto glaze. This limited-edition item is expected to sell out.
Photo by MikNik Productions
Chocolate Figurines
One65 Patisserie is unveiling exquisite chocolate figurines inspired by Union Square’s iconic hearts. These handcrafted creations are a must-see (and taste!) for the season, blending artistry and flavor in every bite.
Seasonal Cocktails
Winter Walk also features seasonal cocktails by Jon Vargas from Cocktails on the Fly, who has curated cocktails at the Mill Valley Music Festival, owned the local establishment ‘The Royale’, and worked at notable San Francisco venues including Grand Cafe and Redwood Room. His menu includes Vixen’s Egg Nog, Rudolph’s Mule, Ube Bridge Bliss, and Hot Buttered Drink, along with a peppermint hot chocolate for younger guests.
Holiday Marketplace by Sunset Mercantile
The Winter Walk Holiday Marketplace, curated by Sunset Mercantile, returns this year with a vibrant showcase of local talent. Featuring over 20 rotating vendors daily, the marketplace highlights the incredible diversity of makers and artisans from San Francisco and the Bay Area, including nearby neighborhoods like Chinatown and the Tenderloin. Shoppers can explore a unique selection of gifts and goods while families enjoy festive crafts and activities, making Winter Walk a must-visit destination for holiday cheer and community connection.
Ornament Trail
The Ornament Trail on Powell Street sponsored by Ikea is back! Visitors can pick up an Ornament Trail Guide at the Winter Walk Info Booth and explore larger-than-life ornaments created by local artists.