Winter Walk 2024
Winter
Walk
in Union Square
Winter Walk 2024
Prepare for the exciting return of Winter Walk in Union Square! This 10-day event will turn two blocks into a pedestrian plaza with lush turf, diverse food truck offerings, enticing bars, and Instagram-worthy arctic-themed décor. Enjoy live performances and entertainment throughout this festive event!
Sponsorships Now Available
Winter Walk, a tradition between 2015 and 2018, beloved by both San Francisco locals and Bay Area visitors marked a triumphant return to the City’s heart in 2023. This 10-day pedestrian street fair in December is an enchanting fusion of contemporary arctic wonderland aesthetics, captivating performances, and festive offerings of food, drink, activities and shops. We are excited to offer sponsorship opportunities for Winter Walk 2024. Last year’s Winter Walk saw impressive results:
Visitor & Revenue Impact:
- Estimated financial boost to be in the “tens of millions of dollars.”
- 11% increase in unique daily visitors over the holidays to Union Square, The City’s historic holiday-shopping destination.
Positive Experiences:
- 90.4% of visitors stated that they would return to Winter Walk
- 48.7% of Visitors rated the experience as “Excellent”
- “[Winter Walk] is really nice and it’s fantastic. I would recommend it to anyone visiting [San Francisco].“ – Interviewees Jackie and Luna, Channel 2 News Bay Area
Explore our Sponsor Deck to learn more about partnering with Union Square and playing a major role in the city’s economic recovery through this vibrant high-profile event.
Media Impressions
- Media Recognition: Positively mentioned in major outlets like SF Chronicle (135.9 million pageviews), KGO (140,000 nightly viewers), KTVU (168,000 nightly viewers), and SF Examiner (166,000 readers).
- Social Media Reach: Grew followers by +4596, reached over 2.6 million impressions, and received 561 tags.
- Likelihood to Recommend: On a scale of 1 to 5 (with 5 being most likely to recommend), over 50% of attendees rated Winter Walk with a score of 5.
- Satisfaction with Location, Safety, Cleanliness, and Entertainment: Over 40% of attendees expressed satisfaction with the location, safety, and cleanliness of Winter Walk, as well as the entertainment provided.
- Food and Beverage Satisfaction: 40% of visitors were very satisfied with the food and beverage options at Winter Walk.
Business Impact
Last year, Winter Walk made a huge impact on local businesses and visitors alike:
Hed Very Thai
During Winter Walk, Hed Very Thai saw a 40% surge in reservations, notably on weekends, leading to full bookings from Friday night to Sunday night. Sales have doubled, marking a remarkable 100% growth from November. On the event’s final day, the 24th of November, our 49-seat restaurant served an astonishing 147 covers, a testament to the event’s success. This gathering not only brought vibrancy to downtown but also fueled economic prosperity for workers and small businesses. Here’s to hoping this becomes an annual tradition.”
Hed Very Thai owner, Billie Wannajaro
Miller & Lux Provisions
“Patisserie sold out daily by 2:00 pm. We purchased three times our normal orders to keep up with demand.”
Staff, Miller & Lux Provisions
John's Grill
“John’s Grill has seen a massively positive impact from Winter Walk… we saw a 30-40% spike in business… [Customers] entered the restaurant raving about how beautiful this historic area was done up for the holidays. It brought so many people to the neighborhood, and it got everyone into the Spirit.“
Co-owner of John’s Grill, Johnny Konstin
IT'SUGAR
“We’ve completely run out of freeze-dried candy. It’s what we were offering samples of during Winter Walk, attracting significant foot traffic to our stores, resulting in long queues.“
Manager of IT’SUGAR, James Stinet
Live Performances
Are you a talented performer looking to spread some holiday cheer on the Winter Walk stages? Share your passion with a lively, engaged audience while gaining valuable exposure through this high-profile event.
If you’d like to be considered for the programming, please email [email protected] by October 23rd.
Santa Comes to Winter Walk!
All the way from the North Pole to Union Square, Santa is making his way to Winter Walk, bringing joy and cheer to our festivities. Capture photos with family and friends and tell Santa your holiday wishes!
Santa visits Union Square on:
- Saturday, December 14 from 11 am – 4 pm
- Sunday, December 15 from 11am – 4pm
- Sunday, December 22 from 11 am – 4pm
Food Trucks
Winter Walk will offer a vibrant culinary experience, showcasing an enticing selection of food trucks with diverse flavors and cuisines featured on themed days. Alongside these delightful offerings, Winter Wak will also feature multiple bars serving a wide range of festive specialty cocktails and beverages.
Small Vendors
Union Square is the perfect destination for holiday shopping, and this season’s Winter Walk hopes to feature a holiday marketplace, offering a diverse array of local vendors where visitors can discover unique gifts and support small businesses. If you’re interested in being considered as a vendor, email [email protected].