Effective Date: July 6, 2011
READ THIS PRIVACY POLICY CAREFULLY BEFORE USING USBID'S WEBSITE OUR COMMITMENT TO PRIVACY. The Union Square Business Improvement District ("USBID") is committed to respecting the privacy rights of our customers, visitors, and other users of USBID's Website (the “Site”). We believe that when you use any of our services, you should understand when and how personal information is collected, used, disclosed and protected. We created this Privacy Policy (the “Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and privacy protection. This Policy is only applicable to the Site, and not to other services offered by USBID nor any other websites that you may be able to access from the Site. By using the Site, you are consent to our collection and use of your personal information as described in this Policy.
California customers have a right to obtain a list of all personal information that USBID may have disclosed to related companies for marketing purposes or to unaffiliated third parties for their own marketing purposes. USBID may share personal information between its agents for its own marketing purposes, but USBID does not disclose customers' personal information to third parties for the third parties' direct marketing purposes, as governed by California Civil Code 1798.83. A California customer may contact USBID and request the general list of information shared and the companies among which it is shared. This request may be made by contacting us at 415.781.7880, e-mailing us at [email protected], or sending any correspondence to Privacy, 323 Geary St. Suite 401, San Francisco, CA 94102.
We collect information about users of our services in the normal course of our business, and through our Site. When you visit or browse our Site, you may provide us with personal information that can be directly associated with a specific person or entity, website use information regarding a group or category of services or customers. We may also collect information from other sources and combine it with your account information:
Personal Information. We collect information you give us when you purchase, contract for, or use a USBID services. For example, we may collect: Name, Address, E-mail address, content of e-mail messages, and responses.
Website Information. Our web servers automatically receive certain types of information when you use our site, for example, your domain name and IP address(es), date and time of visits, the type of browser you use, the website from which your visit originated, page visits, time spent on web pages, and other similar website “traffic data”. No personal information about you is revealed in this process. We do not set any personally identifiable information in cookies. We only use cookies to collect website use information so that we can determine how to improve our Site, complete transactions you request, and track your selections in order to make appropriate recommendations about USBID services. You can generally choose whether to accept cookies by changing the settings on your website browser. However, if you choose to disable this function, your experience at our Site may be diminished and some features may not work as they were intended.
Information from Other Sources. We may obtain information about you from outside sources and add it or combine it with your account information. For example, we may use marketing information from third parties to help us better serve you or inform you about products or services.
We use your personal and website use information in order to provide optimal customer service, engage in our business activities, and inform you about other products or services.
Use of Personal Information. We do not share your personal information with any third parties without your consent. We may use your personal information to verify your identity, check your qualifications for services, or to follow up with transactions initiated on the Site. We may also use your contact information to send you additional information about USBID. If at any time you do not wish to receive these communications, please let us know (see contact information below). When we use other agents, contractors, or companies to perform services on our behalf, we advise them that they are to protect your confidential information, and not disclose such information except in limited circumstances.
Use of Website Information. We use aggregate information to analyze our Site traffic, but we do not examine this information for individually identifying information. We may use anonymous IP addresses to help diagnose problems with our server, administer our site, or display website content according to your preferences.
Use of Information in Business Transfers. Information about our users, including personal information, may be disclosed as part of any merger, acquisition, sale of company assets, or transition of service to another provider, as well as in the unlikely event of an insolvency, bankruptcy, or receivership in which personal information would be transferred as one of the business assets of the company.
Use of Information to Protect USBID and Others. We will disclose personal information only if required to do so by law or in good-faith belief that we need to do so to (1) conform or adhere to legal requirements, (2) protect and defend the rights or property of USBID or the users of the Site, or (3) act in case of emergency to protect the safety of the public or users of the Site.
Our Site is a general audience site, and we do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children's privacy online. We also recognize that many parents purchase products and services for family use, including use by children under the age of 13, without our knowledge. Any information collected from such accounts would appear to USBID as the personal information of the subscribing adult customer, and will be treated as such under this Policy. If we make available offers and products online where a child informs us that he or she is under the age of 13, or we otherwise learn or have reason to suspect that a Site user is under 13, we will ask a parent to confirm his/her consent in advance of further collection, use or disclosure of personal information from that child. At any time, parents may review the personal information collected, ask to have it deleted, and refuse to allow any further collection or use of the child's information.
We maintain a variety of physical, electronic, and procedural safeguards to prevent the loss, misuse, and alteration of the information that we obtain from you, but we cannot guarantee our ability to prevent loss, misuse, or alteration.
The Site may contain links to other websites. If you choose to visit other websites, our Policy is no longer effect. We are not responsible for the privacy practices or content of other websites, and it is your responsibility to review the privacy policies of other websites to ensure that you agree to their policies.
USBID may revise, amend, or modify this Policy from time to time. Notice of any revision, amendment, or modification will be posted on the Site, and/or on your start pages and/or by email and/or in mailings to your primary USBID email account and will be effective on the date noted in the posting. This Policy may not be amended or modified by you except by means of a written document signed by both you and an authorized representative of USBID. By continuing to use USBID's services and products after the amendments are effective, you accept and agree to abide by them.
If you have any questions, comments or complaints concerning this Policy, please contact us at 415.781.7880 e-mailing us at [email protected], or sending any correspondence to Privacy, 323 Geary St. Suite 203, San Francisco, CA 94102. Our representatives will endeavor to contact you within 15 days of your inquiry.