Privacy Policy

Effective Date: April 30, 2026

READ THIS PRIVACY POLICY CAREFULLY BEFORE USING OUR WEBSITE

OUR COMMITMENT TO PRIVACY

The Union Square Alliance, formerly known as the Union Square Business Improvement District ("Alliance," "we," "us," or "our"), is committed to respecting the privacy rights of our customers, visitors, and other users of Alliance’s website www.visitunionsquaresf.com (the "Site"). We believe that when you use any of our Services (defined below), you should understand when and how personal information is collected, used, disclosed, and protected.

We created this Privacy Policy (the "Policy") to give you confidence as you visit and use the Site or services, and to demonstrate our commitment to fair information practices and modern privacy protection regulations. By using the Site, you consent to our collection and use of your personal information as described in this Policy.

SCOPE OF THIS POLICY

This Policy applies to our practices of collecting, using, maintaining, selling, and disclosing personal information:

Through our Site, any email, text, and other electronic messages between you and us, and when you interact with our advertising on third-party websites and mobile applications.
Through our offline practices and any products and services we provide. This Policy refers to our Site and offline practices collectively as our “Services.”
Of former, current, and prospective customers; vendors; B2B contacts; officers, owners, directors, contractors, employees, beneficiaries, emergency contacts, and job applicants.

Our collection, use, and disclosure of personal information about individuals will vary depending upon the circumstances and our relationship to such individual. This Policy is intended to describe our overall privacy and data protection practices.

This Policy also describes the rights of individuals regarding their personal information, which may vary depending on the individual’s state of residency. The descriptions below regarding our collection, use, and disclosure of your information apply equally regardless of our relationship with you, unless noted otherwise.

Our Site may include links to third party websites, services, and applications. These links are provided solely as a convenience to you and are not an endorsement of the content of such sites. This Policy does not apply to those sites, as we have no control over or responsibility for third parties’ collection or use of your information. These third-party sites may have their own privacy policies that you should review

INFORMATION WE COLLECT ABOUT YOU

We collect information about users of our Services in the normal course of our business and through our Site.

Directly from You: We collect information you give us when you purchase, contract for, or use Services. For example, we may collect your name, address, email address, the content of email messages, and your responses.
Indirectly from You: We automatically receive certain types of information when you use our Site, including your domain name, IP address, date and time of visits, browser type, referring website, and time spent on web pages. We use cookies and similar tracking technologies to collect Site use information, to improve our Site, and complete requested transactions. Upon your first visit to our Site, you will be presented with a means of setting your privacy preferences. You may choose whether to accept non-essential tracking technology. If you decline, your experience at our Site may be diminished and some features may not work as intended.
Information from Other Sources: We may obtain information about you from outside sources and add it or combine it with your account information to help us better serve you.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

“Sensitive Personal Information” such as social security numbers; driver’s license; state identification card; passport number; a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership; biometric data; health data; information of a consumer’s sex life or sexual orientation;
“Identifiers” such as real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers;
“Other Personal Information” such as name; signature; social security number; physical characteristics or description; address; telephone number; passport number, driver’s license or state identification card number; insurance policy number; education, employment, or employment history; bank account number, credit card number, debit card number, or any other financial information; medical information; or health insurance information. Some personal information included in this category may overlap with other categories;
“Protected Characteristics” under California or federal law for classifications such as age (40 years or older); race; religion; sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions); marital status; medical condition; veteran or military status; ancestry; national origin; request for family, medical, or pregnancy leave;
“Commercial Information” such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
“Internet or Network Activity” such as browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement;
“Geolocation Data” such as physical location or movements;
“Sensory Data” such as audio, video, or similar information. For more information, please review our Security Camera Policy, available here;
“Professional or Employment Related Information” such as current or past job history or performance evaluations;
“Education Information” that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99);
“Biometric Information” such as physiological, biological, or behavioral characteristics, including information pertaining to an individual’s deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity; imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information; and
“Inferences” drawn from other personal information such as profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

HOW WE USE PERSONAL INFORMATION

We may use your personal information for one or more of the following purposes:

to plan and provide community events for the public;
provide Services, customer support, and information you request from us, and otherwise communicate with you regarding your requests to us;
create, maintain, customize, and secure your account with us;
process and analyze account transactions and payments, notify you about them, audit them if needed;
facilitate our business-to-business relationships and contracts;
supporting our everyday operations, including to meet risk, legal, financial, and compliance requirements;
evaluating employment applications and workforce performance;
supporting employment, infrastructure, and human resource management;
drug testing, background checks, conducting investigations, and handling worker compensation claims – all within the employment context;
providing payroll, benefits, reimbursements, and support to our workforce;
maintain the security and integrity of the Services, our technology, infrastructure, physical locations, assets and business; engage in detection and prevention of fraud or other illegal activities and debugging;
enforce our Terms, including to prevent potential breaches;
respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
test, personalize, develop and improve our Services and Site;
advertise and market our Services, and the services of our business partners, to you, including by presenting tailored content and advertisements;
evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our users, online visitors, business contacts or employees is among the assets transferred;
operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions); and
comply with applicable legal requirements, relevant industry standards and our policies.

DISCLOSURE OF PERSONAL INFORMATION

`We may disclose your `personal information, as follows:

With suppliers we disclose Identifiers, Other Personal Information, Internet or Network Activity, Geolocation Data, and Professional or Employment Related Information.
With account servicing systems, checkout applications, payment processors, and fraud prevention vendors we disclose Identifiers, Other Personal Information, Protected Characteristics, Commercial Information, Biometric Information, Internet or Network Activity, Geolocation Data, Sensory Data, Professional or Employment Related Information, Inferences, and Sensitive Personal Information.
With shipping providers we disclose Identifiers, Other Personal Information, and Geolocation.
With word processing, communication applications, and calendar providers we disclose Identifiers, Other Personal Information, Protected Characteristics, Commercial Information, Biometric Information, Internet or Network Activity, Geolocation Data, Sensory Data, Professional or Employment Related Information, Inferences, and Sensitive Personal Information.
With advisors such as lawyers, accountants, auditors, banks / lenders, insurers, and consultants we disclose Identifiers, Other Personal Information, Protected Characteristics, Commercial Information, Biometric Information, Internet or Network Activity, Geolocation Data, Sensory Data, Professional or Employment Related Information, Inferences, and Sensitive Personal Information.
With data analytics, network monitoring services, website hosts and content presentation vendors, accessibility and consent vendors, and incident response providers we disclose Identifiers, Other Personal Information, Protected Characteristics, Biometric Information, Internet or Network Activity, Geolocation Data, Sensory Data, Professional or Employment Related Information, Inferences, and Sensitive Personal Information.
With government entities, regulatory agencies, and law enforcement agencies or as otherwise legally required we disclose Identifiers, Other Personal Information, Protected Characteristics, Commercial Information, Biometric Information, Internet or Network Activity, Geolocation Data, Sensory Data, Professional or Employment Related Information, Inferences, and Sensitive Personal Information.
With insurance, benefits, and payroll providers we disclose Identifiers, Other Personal Information, Protected Characteristics, Biometric Information, Internet or Network Activity, Geolocation Data, Professional or Employment Related Information, Inferences, and Sensitive Personal Information.
With marketing providers we disclose Identifiers, Other Personal Information, Protected Characteristics, Commercial Information, Internet or Network Activity, Geolocation Data, Inferences, and Sensitive Personal Information.
With successor entities. We reserve the right to disclose or transfer your personal information to a successor entity in the event of a corporate merger, consolidation, sale of assets or other corporate changes respecting our business.

Website Tracking

Our site uses a variety of cookies and website trackers (including scripts, location-identifying technologies, pixels, tags, software development kits (also called SDKs), and other identification or tracking technologies (collectively, “Tracking Technologies”) in connection with our Site and/or services for purposes described in this Privacy Policy. “Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).

We use Tracking Technologies to:

Maintain a healthy and save website;
Market our services and respond to inquiries;
Authenticate users;
Estimate audience size and usage patterns;
Understand and save your preferences or settings for future visits, allowing us to customize the Site and services to your individual needs;
Determine the popularity of content;
Advertise new content and services that relate to your interests;
Deliver and measure the effectiveness of advertising campaigns;
Keep track of advertisements and search engine results;
Compile aggregate data about Site traffic and Site interactions to resolve issues and offer better Site experiences or Services in the future;
Recognize when you return to the Site;
Analyzing Site traffic, interactions, and trends, and generally understanding the online behaviors and interests of individuals who interact with our Site or services.

We set some Cookies ourselves and others are set by other entities. We use Tracking Technologies set by other entities to provide us with useful information to help us improve our Site and services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Tracking Technologies from Google and other similar companies.

We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use Tracking Technologies to identify your device when you visit our Site and use our Services, as well as when you visit other online sites and services.

How You Can Opt-Out of Tracking Technologies

Browser Settings

Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies), you may not be able to access all or parts of the Site.You can find out more about Cookies and how to manage them by visiting www.allaboutcookies.org.

Platform Controls

You can opt out of Tracking Technologies set by specific entities by following the instructions found at these links:

Google: https://adssettings.google.com
Facebook: https://www.facebook.com/about/ads

Advertising Industry Resources

You can understand which entities have currently enabled Tracking Technologies for your browser or mobile device and how to opt-out of some of those by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Tracking Technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The Tracking Technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The Tracking Technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

Universal Opt-Out Mechanisms

Our Site recognizes Global Privacy Control (“GPC”) signals. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out of tracking for targeted advertising. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you may need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, our Site does not interpret, respond to, or alter its practices when it receives “Do Not Track” signals.

CALIFORNIA DISCLOSURES

Shine the Light Disclosure

Pursuant to California Civil Code §1798.83, California residents with whom we have a business relationship can request certain details about the types of personal information, if any, we shared with third parties for the direct marketing purposes of the third parties and the identities of the third parties with whom we shared such information in the last twelve (12) months. We do not, however, share your personal information with third parties in a covered manner.

COMMUNICATION PREFERENCES

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information, and how we communicate with you.

Email Opt-Out

You can opt out of email marketing communications by clicking on the unsubscribe link within the marketing emails you receive from us. Opting out in this manner does not limit our ability to communicate with you by email regarding your product and service requests to us (e.g., sending you an email confirming a new order).

DATA RETENTION

We will retain your personal information only for as long as is reasonably necessary for the purposes set out in this Privacy Policy, or as required by law.

CHILDREN'S ONLINE PRIVACY PROTECTION ACT

Our Site is a general audience site, and we do not direct any of our content specifically at children under 13 years of age. If we learn or have reason to suspect that a Site user is under 13, we will promptly delete any personal information collected from them or ask a parent to confirm consent in advance of further collection. Parents may at any time review, delete, or refuse the collection of their child's information.

NETWORK AND INFORMATION SECURITY

We maintain a variety of physical, electronic, and procedural safeguards in accordance with modern industry standards to prevent the loss, misuse, and alteration of the information we obtain from you. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

THIRD-PARTY WEBSITE AREAS BEYOND OUR CONTROL

The Site may contain links to other websites. If you choose to visit other websites, our Policy is no longer in effect. We are not responsible for the privacy practices or content of other websites, and it is your responsibility to review their privacy policies.

VISITORS OUTSIDE THE UNITED STATES

Our business is located in the United States and our Site is operated in the United States. Our Site and our Services are not targeted at individuals outside the United States. If you are located outside of the United States, please be aware that information we collect, including personal information, will be transferred to, and processed, stored and used by us and other third parties outside of the country in which you reside, including in the United States. The data protection laws in the United States may differ from those in the country in which you are located. By providing personal information through our Site, you agree that the personal information will be transferred, processed, used, and stored as set forth in this policy and the laws of the United States.

UPDATING THIS POLICY

We may revise, amend, or modify this Policy from time to time to reflect changes in legal or regulatory obligations. Notice of any material modification will be posted on the Site and/or sent to your primary email address on file. By continuing to use our services and Site after amendments are effective, you accept and agree to abide by them.

CONTACTING US

If you have any questions, comments, or complaints concerning this Policy, please contact us at:

Phone: 415.781.7880
Email: [email protected]
Mail: Privacy, 291 Geary St. Suite 200, San Francisco, CA 94102

Our representatives will endeavor to contact you within 15 days of your inquiry.