Tulip Day Presented by JPMorganChase
A Blossoming Field of 80,000 Tulips in Union Square
Tulip Day Presented by JPMorganChase
What Is Tulip Day?
For one day a year, Union Square is transformed into a blooming field of 80,000 FREE Dutch tulips.
Held traditionally in honor of International Women’s Day, Tulip Day Presented by JPMorganChase on Saturday, March 21st kicks off San Francisco’s annual Union Square in Bloom initiative, in which businesses celebrate the arrival of Spring and Summer with floral displays, food, cocktails, and events, to celebrate Union Square’s rich floral tradition, as well as the Alliance’s partnership with the Consulate General of the Netherlands.
How Do I Participate In Tulip Day?
Tulip Day Presented by JPMorganChase is a free, public event that takes place one day a year in Union Square Plaza. This year, the event will be on Saturday, March 21st, 2026.
Each attendee is welcome to pick no more than 8 free tulips, and is encouraged to be mindful of time spent in the Tulip Field to maintain a comfortable walking flow, and so that everyone can enjoy the event.
This is not a ticketed event; expect long lines. You are not allowed to start queueing until 9AM; gates to the Tulip Field open at 1PM.
See below for the important times:
9AM: Line queue opens
12PM: Speaking portion begins
1PM: Tulip Field gates open
What Else Can I Expect On Tulip Day?
This year’s Tulip Day Presented by JPMorganChase is going to be bigger and better than ever… Stay tuned for more updates!
In the meantime, learn more about what else we have planned for the coming months of Union Square In Bloom Presented by JPMorganChase.