Press

San Francisco’s Union Square leans into old-world meets new-world traditions this holiday season with its new Holiday Campaign: Winter Wanderland in Union Square, presented by Union Square Alliance. “Winter Wanderland” invites visitors to explore the first Holiday Village in Union Square en route to The Safeway Holiday Ice Rink Presented by Kaiser Permanente, Macy’s Great Tree, San Francisco SPCA and Macy’s Union Square 36th annual Holiday Windows, and the Bill Graham Menorah. “Winter Wanderland” encourages locals and tourists alike to “wander” throughout the district, exploring all the holiday activations, old and new, while re-discovering the heart of the City, Union Square, this holiday season.

22 November 2022 – San Francisco. The nonprofit Union Square Alliance (www.visitunionsquaresf.com) has unveiled an in-depth strategic plan for the area’s economic recovery and continued sustainable development. Intended to be a critical forward-looking document, the plan seeks to outline, as specifically as possible, how the Union Square District must evolve in order to continue to be an economic engine for the rest of the City. The plan was developed by the Alliance and its board members and stakeholders, working closely with City staff from the Office of Economic and Workforce Development (OEWD), The San Francisco Department of Planning and the San Francisco Metropolitan Transit Authority (SFMTA). The plan was unveiled today during an event in Union Square Plaza with local businesses, community, and civic leaders in attendance. The plan’s executive summary is available online at https://api.visitunionsquaresf.com/app/uploads/2022/12/USqA_ExecSummary_Strategic-Plan.pdf.

Winter Wanderland in Union Square, the first holiday market for Union Square, turns Hallidie Plaza into a shining fairytale land. Local, handmade gifts, holiday tree decorations, sweets and warming drinks await as well as live entertainment, Santa’s Workshop and DIY crafts for kids and adults alike. Come celebrate and gather in our holiday market.

Union Square in partnership with French Consulate General in San Francisco celebrates Make Music Day, giving community members of all ages, creeds, and musical persuasions the chance to experience the joy of making music together. Union Square Alliance is committed to bringing music to the park through its Saturday Music Series, that will continue to run through Summer 2022.