Press

American Flower Bulb Day, presented by Royal Anthos, made its magnificent return to the city to honor International Women’s Day. On Saturday, March 4, 2023, 30-35,000 people gathered at Union Square in San Francisco, CA, to pick a free bouquet from the 80,000 tulips donated in honor of International Women’s Day. The event aimed to brighten moods, kick off spring and celebrate inspirational women. Royal Anthos presented this free event with help from the Netherlands Consulate in San Francisco, San Francisco Recreation and Parks, and the Union Square Alliance.

Today in Union Square Plaza, it's American Tulip Day: a colorful display of over 80,000 American-grown tulips, grown from Dutch bulbs, covering Union Square in celebration and honor of International Women's Day. The public is invited to come and pick a free bouquet of tulips for themselves or as a gift to a woman who has inspired them this past year.

American Tulip Day is returning to Union Square Plaza in San Francisco on March 4, 2023, 1:00 pm – 4:30 pm. Union Square will be transformed by 80,000 American-grown tulips, grown from Dutch bulbs, in honor of International Women's Day. The public is invited to come and pick a free bouquet of tulips for themselves or as a gift to a woman who has inspired them this past year. "Science confirms that flowers make us happy and promote compassion and kindness for others. Seeing the joy on thousands of people's faces is so powerful. There is nothing else like the feeling American Tulip Day brings," exclaims Peggy Anne Montgomery from Garden Media Group. "Tulips are the perfect way to honor women and spread the joy that only fresh flowers can bring. We hope it will become a new tradition to share a bouquet of tulips with the special women in our lives on International Women's Day."

San Francisco’s Union Square leans into old-world meets new-world traditions this holiday season with its new Holiday Campaign: Winter Wanderland in Union Square, presented by Union Square Alliance. “Winter Wanderland” invites visitors to explore the first Holiday Village in Union Square en route to The Safeway Holiday Ice Rink Presented by Kaiser Permanente, Macy’s Great Tree, San Francisco SPCA and Macy’s Union Square 36th annual Holiday Windows, and the Bill Graham Menorah. “Winter Wanderland” encourages locals and tourists alike to “wander” throughout the district, exploring all the holiday activations, old and new, while re-discovering the heart of the City, Union Square, this holiday season.