Press

In one month on Saturday, July 8, the heart of downtown San Francisco will reverberate with joyous sounds as The Union Square In Bloom Summer Music Series kicks off.  The free performances, taking place every Saturday, July through mid-October, will run from 1pm - 4pm and beginning in August, every 3rd Thursday from 4:30 - 7:30pm. The new initiative is a collaboration between the Union Square Alliance, San Francisco Recreation and Park Department, and the Office of Economic Workforce Development (OEWD) funded by their SF Live grant.

What’s more fashionable than a spring day? The answer: an original couture creation a la a spring day by local internationally acclaimed designer Vasily Vein to honor this year’s 2nd Annual “Union Square in Bloom” initiative. Created by and spearheaded by the Union Square Alliance (www.visitunionsquaresf.com), “Union Square in Bloom” celebrates the area’s long history of floral creativity and display, including its rich fashion forward traditions. The dress will be unveiled in a special fashion show event on Thursday, May 11 (5pm – 7pm) at the Nieman Marcus Rotunda on Union Square and modeled by Sonya Moldetskaya.

Like fresh spring bulbs bursting forth following a long, damp winter, Union Square in Bloom returns for its second year with spectacular oversized floral displays cascading from area hotels, restaurants, bars, and shops, along with special offerings highlighting Union Square’s rich floral history and blooming rebirth. This May, leading up to a grand Mother’s Day Celebration, you can take a curated passport through all the blooms & attractions. Union Square will be in “full bloom” with numerous vibrant floral displays, welcoming residents, workers, and visitors to the heart of San Francisco.

American Flower Bulb Day, presented by Royal Anthos, made its magnificent return to the city to honor International Women’s Day. On Saturday, March 4, 2023, 30-35,000 people gathered at Union Square in San Francisco, CA, to pick a free bouquet from the 80,000 tulips donated in honor of International Women’s Day. The event aimed to brighten moods, kick off spring and celebrate inspirational women. Royal Anthos presented this free event with help from the Netherlands Consulate in San Francisco, San Francisco Recreation and Parks, and the Union Square Alliance.