Union Square in Bloom 2024
Spring & Summer Blossoms in Union Square
Union Square in Bloom 2024
About Union Square in Bloom
Established in 2022, Union Square in Bloom celebrates the district’s floral legacy with a modern twist. For decades, flowers, particularly daffodils, were handed out to visitors walking through Maiden Lane, an alleyway with historic appeal. Macy’s previously hosted its annual flower show, established in 1964, and several flower stands brightened up the district.
Union Square in Bloom commemorates the floral legacy of Union Square while encouraging residents, workers, and visitors to rediscover and patronize our vibrant, full-circle offerings of hotels, restaurants, retail establishments, theater, fashion, cuisine, nightlife, and beyond.
Mother’s Day Event
Sunday, May 12th from 2-5 pm: Come to Union Square Plaza and join fellow families in honoring the phenomenal women who hold a special place in our hearts – our moms! This event is the perfect occasion to shower them with all the love and appreciation they deserve while enjoying a fashion show and salsa dancing.
Bloom 2024 Gown
Debuting to the public this Mother’s Day is the stunning Bloom Gown, designed by renowned San Francisco-born Chinese American couturière, Colleen Quen and sponsored by Union Square’s legacy business and iconic San Francisco institution, Britex Fabrics. Colleen’s trajectory has been marked by a decade-long design career for prominent brands like Wilkes Sport, Eileen West, Gap, and more. Her couture designs are inspired by nature’s motifs, portraying the delicate blossoming of flowers and the quiet beauty of butterflies. This year’s muse is Catherine Liang, Miss California 2022, a former Miss Chinatown with hair and makeup styled by J Roland Salon. See it on display at Britex’s windows until August 17th.
Bloom Passport
The Bloom Passport is your guide to exploring the many floral installations across the district. This exciting guide will be unveiled both in physical and digital formats at the Spring Fling Union Square in Bloom event. This is a fun opportunity to discover and support local businesses. Visit as many locations as you can between March 23rd to August 17th. Each location has a QR code. Scan the code to reveal a mystery word and jot it down in your passport. Return your passport at the Bloom Finale event August 17th for a chance to win a prize valued at $500.
- 5 stops = 5 raffle ticket
- 10 stops = 10 raffle tickets
- 15 stops = 15 raffle tickets
- 20 stops = 20 raffle tickets
- 25 stops = 25 raffle tickets
**Must be 21+ to Win.
Blooms & Bubbles Bar Crawl
Saturday, July 20th from 6-10pm: Celebrate the vibrant spirit of San Francisco during a memorable evening filled with beautiful views, as you embark on a unique adventure combining the thrill of bar crawling with the tranquil beauty of blossoms on our Official Union Square Blooms & Bubbles Bar Crawl.
Bloom Finale & Bloomies Awards
Saturday, August 17th from 3-6 pm: Get ready to celebrate the much-anticipated transition from the vibrant burst of spring blossoms to the bountiful harvest season, as Union Square in Bloom 2024 draws to a close with its grand finale event.
Spotlight of Floral Designers
Becky and Virginia are both San Francisco natives and have spent the beginning years of their careers at various corporate companies and startups. Their drive for more creative spaces and entrepreneurial spirit has led them to start Marbled Mint.
Marbled Mint is an established floral design team with a studio based in San Francisco, in the heart of the Mission district. They specialize in weddings, team-building workshops, and curated experiences. Their passion is to bring beauty and joy into the community!
Check out their past projects on Instagram!
Zaddy Blooms, a full-service event design studio, was born in the Bay Area in 2020. He specializes in weddings and editorials. Owner Peter Bonavita is known for his big, bold, and colorful designs inspired by English gardens and pop culture.
Visit their Instagram for samples of past installations.
Jacqueline Devins is the founder and creative force behind Poppy Cart, a boutique event and wedding floral design studio based in Northern California, servicing the Bay Area and beyond. A lifelong lover of flowers and plants, influenced by her floral artist grandmother and floral community, Jacqueline honed her skills through years of practice. She draws inspiration from the natural beauty surrounding us, using seasonal and locally sourced blooms to create unique arrangements that reflect the beauty of the changing seasons. She intends to share flowers’ beauty, joy, and healing powers with others.
Follow her Instagram for unique captivating displays.
Garden Party is a catering and event planning company based in San Francisco, California. They offer a variety of services such as custom menus, bar service, floral design, and rentals for events such as weddings, corporate events, and private parties. They prioritize using locally-sourced and sustainable ingredients in their catering menus and strive to create unique and personalized experiences for their clients.
Check out more installations on their Instagram.
All Union Square Businesses Are Invited to Bloom!
As Union Square in Bloom 2024 starts to unfold, we ask you to please inform us of your installation or activation dates by February 2nd so we can include it in all our marketing materials. Email this information to [email protected]. You can also complete this google form and we would be happy to connect you to a floral designer.
Popular examples:
- Draping outdoor canopy and building
- Trees inside your business by the windows
- Entry way flower columns (to be placed inside overnight)
- Flower walls with neon sign
- Fresh cut flowers in vases in your store
- Floral food or cocktail
By adhering to the deadline above, you’ll enjoy the following benefits and recognition in our Union Square in Bloom 2024 launch: official launch press release mention, Social Media feature, Website feature, and Newsletter mention, and more. If you are unable to bloom by launch date, you can still join on a rolling basis and will still be featured on these channels, just at a later date.
Please feel free to reach out with any questions or concerns.
Sponsor an Event
Elevate your brand with a $35,000 sponsorship for our Bloom events at Union Square Plaza or consider the $20,000 sponsorship as the main Bloom Passport sponsor. Maximize your brand exposure with these exciting opportunities. Custom sponsorship packages are available!
For more information on Sponsorship Opportunities, please contact:
Jessica Chilingerian
Tulip Day 2024
As a prelude to Union Square in Bloom, the public was invited to pick their own bouquet of free tulips to take home while supplies last during Tulip Day 2024 on Saturday, March 9th between 1 pm – 4:30 pm, presented by the Union Square Foundation, Union Square Alliance, Royal Anthos, the San Francisco Office of Economic and Workforce Development, the Office of Mayor London N. Breed, Community Challenge Grants, and the Consulate General of the Netherlands in San Francisco.