meets Balenciaga.
Established in 2022, Union Square in Bloom celebrates the district’s floral legacy with a modern twist. For decades, flowers, particularly daffodils, were handed out to visitors walking through Maiden Lane, an alleyway with historic appeal. Macy’s previously hosted its annual flower show, established in 1964, and several flower stands brightened up the district.
Union Square in Bloom commemorates the floral legacy of Union Square while encouraging residents, workers, and visitors to rediscover and patronize our vibrant, full-circle offerings of hotels, restaurants, retail establishments, theater, fashion, cuisine, nightlife, and beyond.
Join us on July 20th from 6 PM to 10 PM for the Bloom and Bubbles Bar Crawl! Visit 12 distinctive venues, including bars, hotel lounges, and restaurants. Each location offers exclusive specials—whether it’s a complimentary shot or small bites. Start your journey by picking up your stamp card, grabbing a light-up floral crown, and getting all the information you need to kick off the festivities at your chosen starting point.
EXCLUSIVE AFTER PARTY at Hawthorn where you can submit your completed card for a chance to win an amazing prize!
Join us for an evening of fun, new friendships, and exploration in Union Square’s eclectic nightlife scene.
The Bloom Passport is your guide to exploring the many floral installations across the district. This is a fun opportunity to discover and support local businesses. Visit as many locations as you can between March 23rd to August 17th. Each location has a QR code. Scan the code to reveal a mystery word and jot it down in your passport. Return your passport at the Bloom Finale event August 17th for a chance to win a prize valued at $500.
**Must be 21+ to Win.
SF Live is a new six-month series of free music concerts put on as a joint citywide initiative by esteemed San Francisco arts & music producers Illuminate, San Francisco Parks Alliance, Noise Pop, and Union Square Alliance. Created as a love letter to San Francisco music, SF Live concerts are a coming together of San Francisco’s storied musical history and the city’s promising and developing local talent. From Thursday, June 13 through Saturday, October 12, 2024 music will take the main stage at Union Square Plaza in addition to other highly esteemed venues throughout the City.
Save the date for these free upcoming shows!
Since early 2024, the Union Square Alliance has been working with the City and our stakeholders to imagine a new vision for Powell Street that would allow it to retain its status as the pre-eminent gateway to Union Square, Downtown and all of San Francisco.
We are proud to announce that this phase has been completed on time and on budget.
Spend a perfect day in the “Heart of San Francisco.”
Start your day at One65, a French patisserie in Union Square. Enjoy a perfect cup of coffee, try the delightful rose latte, and indulge in delectable pastries. Explore six floors, including One65 bistro, Michelin-starred O’ by Claude Le Tohic, and Elements Bar & Lounge for elemental-inspired cocktails. Alternatively, experience a unique dining venture with Tyler Florence’s Miller & Lux Provisions at Union Square Park, featuring whimsical pastries at Miller & Lux Provisions Patisserie Café and savory delights at Rotisserie Café, all set against the picturesque surroundings.
A day in Union Square wouldn’t be complete without a ride on one of San Francisco’s famous cable cars, where, as Tony Bennett aptly sang, ‘To be where little cable cars climb halfway to the stars.’ Hop on at the Powell & Market Street Cable Car turnaround, the gateway to the City. Ride to the Buena Vista Cafe, renowned for their famous Irish Coffee drink.
For breakfast, there are many delicious spots in Union Square. Try classic breakfast fare at Roxanne Café or the Pinecrest Diner, the famous Swedish Pancakes at Sears Fine Foods, or experience the 50’s American diner ambiance at Lori’s Diner.
Explore the J Roland Salon to pamper yourself with a manicure or a stylish haircut. Alternatively, enjoy a leisurely walk along the charming Maiden Lane, where you can admire the beautiful light installations and drop in at the Blake Charles Salon for a blowout or Lotus Nail Salon for a manicure.
Indulge in the ultimate luxury shopping extravaganza at Union Square by taking a walk down Grant Ave, where the opulent realms of Chanel, Cartier, Hermès, Louis Vuitton, and Yves Saint Laurent beckon you with their unparalleled offerings.
It’s tea time! Explore the expansive Neiman Marcus department store and after shopping, relax under the Rotunda for an elegant lunch or high tea.
Whether you want to be inspired or pick out the next best thing for your home interior, our numerous galleries including CK Contemporary, Sin Título Gallery, and Christopher-Clark Fine Art will satisfy your thirst for creativity here at Union Square.
Craving dinner? Look no further than John’s Grill, a historic institution that has delighted both locals and visitors for an impressive 115 years. Don’t miss out on their renowned martinis, counted among San Francisco’s top 11. Or pop into Bodega, serving authentic Vietnamese cuisine with a modernized fine-dining experience. Or for authentic Italian dishes from the Liguria region of Italy, stop by Corzetti.
Don’t forget to catch a show! Experience a variety of theater programming on theater row. Check out shows ranging from drama to comedy to Broadway musicals and original works by emerging playwrights. Theaters nearby include the Orpheum Theatre, Curran Theatre, Golden Gate Theatre, San Francisco Playhouse, and American Conservatory Theater.
Unwind in style with a refreshing drink at Pacific Cocktail Haven, ranked among the Top 50 bars in North America. Alternatively, conclude your evening by stepping into The Felix, San Francisco’s latest underground speakeasy, or venture to the Westin St. Francis Clock Bar.