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Winter Wander-land in Union Square
Winter Wander-land—a series of special events, attractions, and activations—will return to Union Square this holiday season. Presented by the Union Square Alliance, the multi-month campaign will showcase the variety of offerings available at San Francisco’s historic heart of the City. Visitors can enjoy classic holiday experiences like viewing the iconic Macy’s Great Tree, sparkling with festive lights, or skating at the Safeway Holiday Ice Rink, set against the backdrop of Union Square’s dazzling holiday displays. Whether you’re shopping for gifts, admiring the seasonal decorations, or soaking in the holiday cheer, Winter Wander-land offers something for everyone this festive season.
Winter Walk 2024
Winter Walk returns from December 13-22, transforming two blocks into a vibrant pedestrian plaza with lush turf, diverse food truck offerings, enticing bars, and Instagram-worthy arctic-themed décor. Enjoy live performances and entertainment throughout this festive event!
New Openings
Chotto Matte
50 O'Farrell St
Starlite
450 Powell Street
Parthenon Mediterranean Wine Bar & Mezzes
582 Sutter St
Bombay Brasserie
340 Stockton St
Fanoos Grill
533 Sutter St
Biscuits & Blues
401 Mason St
Union Square News
R-Evolution Sculpture
Towering nude woman sculpture, previously displayed at Burning Man, proposed for S.F. Union Square
Union Square's Renaissance
San Francisco's Historic Hub Redefines Luxury and Innovation Post-Pandemic
San Francisco: Time Capsule
Discover a unique photo exhibit showcasing San Francisco’s downtown through a curated display of historical street photography from 1955 to 1986.
Nintendo Unveils San Francisco Store
Nintendo announces its second U.S. store set to open in San Francisco's Union Square in 2025.
Powell Street Improvement Project
In 2023, Mayor Breed and Board of Supervisors President Peskin announced $4 million in funding for the Powell Street Improvement Project. The City asked the Union Square Alliance to lead the initial design phases of the project. On June 10, 2024, the Union Square Alliance, in partnership with the City of San Francisco unveiled a new design proposal and robust vision for Powell Street that would allow it to retain its status as the pre-eminent gateway to Union Square, Downtown and all of San Francisco.
The Alliance is proud to announce that this phase has been completed on time and on budget with the remaining $3.5 million going towards an initial phase of the revitalization.
The design, led by San Francisco-based firms Field Operations and SITELAB Urban Studio, reimagines a three-block stretch of Powell Street with practical and aesthetic upgrades to welcome residents and visitors, offer a more enjoyable transit experience and spur economic development in the area. The proposal celebrates and centers the iconic cable cars as well as Powell’s beautiful historic architecture.