Spring & Summer Blossoms in Union Square
Union Square in Bloom 2025
Union Square in Bloom is a yearly initiative that celebrates the district’s floral legacy. From March – September 2025, enjoy floral displays, events, hotel stays, couture, cuisine and cocktails as we continue to transition of floral festivities in Union Square!
Mark your calendars for these main events:
March 22, 1-4pm: Tulip Day
May 11, 1-4pm: Mother’s Day Fashion Show
July 19, 6-10pm: Blooms and Bubbles Bar Crawl
VOTE HERE FOR YOUR FAVORITE BLOOMS AND ENTER TO WIN A $200 GIFT CARD TO A BLOOMED BUSINESS!
From May 23 through July 23, explorers of all ages can participate in the Pikmin Bloom MINI WALK around Union Square.
The adventure begins when they use their mobile devices to download Pikmin Bloom. Pikmin Bloom is a mobile app* that brings fun discoveries to your everyday outings – on your own or with others!
Explorers can visit seven Special Spots in-app within the Union Square area to collect in-app Gold Seedlings. For example, if you walk by a certain sweets shop, you may come across a Gold Seedling that grows into a Macaron Decor Pikmin.
Pikmin are small plantlike creatures featured in the Pikmin game series, available on Nintendo Switch system, and the mobile app published by Niantic, Pikmin Bloom.
In the Pikmin games for Nintendo Switch, these plucky creatures have distinct abilities that help them explore, battle enemies, and carry out (sometimes dangerous) missions. No matter what, Pikmin are always up for adventure!
Join us in Union Square Plaza to learn more about Pikmin.
When: July 4-July 6 from 11am-6pm
Where: Union Square Plaza
*Free to start; optional in-game purchases available. Persistent Internet and compatible smartphone required. Data charges may apply. Be aware of your surroundings while using the app. Remember to always be alert.
Game Shown:
The Bloomie Awards celebrate Union Square businesses that bring “Union Square in Bloom” to life, honoring creativity and excellence in categories like cocktails, design, dining, and more. Here are the winners from 2024:
The Bloomie Awards celebrate Union Square businesses that bring “Union Square in Bloom” to life, honoring creativity and excellence in categories like cocktails, design, dining, and more. Here are the winners from 2024:
Anyone is welcome to join Union Square in Bloom! Email liza@unionsquarealliance.com for more information.
Becky and Virginia are both San Francisco natives and have spent the beginning years of their careers at various corporate companies and startups. Their drive for more creative spaces and entrepreneurial spirit has led them to start Marbled Mint.
Marbled Mint is an established floral design team with a studio based in San Francisco, in the heart of the Mission district. They specialize in weddings, team-building workshops, and curated experiences. Their passion is to bring beauty and joy into the community!
Check out their past projects on Instagram!
Zaddy Blooms, a full-service event design studio, was born in the Bay Area in 2020. He specializes in weddings and editorials. Owner Peter Bonavita is known for his big, bold, and colorful designs inspired by English gardens and pop culture.
Visit their Instagram for samples of past installations.
Jacqueline Devins is the founder and creative force behind Poppy Cart, a boutique event and wedding floral design studio based in Northern California, servicing the Bay Area and beyond. A lifelong lover of flowers and plants, influenced by her floral artist grandmother and floral community, Jacqueline honed her skills through years of practice. She draws inspiration from the natural beauty surrounding us, using seasonal and locally sourced blooms to create unique arrangements that reflect the beauty of the changing seasons. She intends to share flowers’ beauty, joy, and healing powers with others.
Follow her Instagram for unique captivating displays.
Garden Party is a catering and event planning company based in San Francisco, California. They offer a variety of services such as custom menus, bar service, floral design, and rentals for events such as weddings, corporate events, and private parties. They prioritize using locally-sourced and sustainable ingredients in their catering menus and strive to create unique and personalized experiences for their clients.
Check out more installations on their Instagram.
Union Square in Bloom is not possible with the support of our community and sponsors.
For more information on Sponsorship Opportunities, please contact:
Becky and Virginia are both San Francisco natives and have spent the beginning years of their careers at various corporate companies and startups. Their drive for more creative spaces and entrepreneurial spirit has led them to start Marbled Mint.
Marbled Mint is an established floral design team with a studio based in San Francisco, in the heart of the Mission district. They specialize in weddings, team-building workshops, and curated experiences. Their passion is to bring beauty and joy into the community!
Check out their past projects on Instagram!
Zaddy Blooms, a full-service event design studio, was born in the Bay Area in 2020. He specializes in weddings and editorials. Owner Peter Bonavita is known for his big, bold, and colorful designs inspired by English gardens and pop culture.
Visit their Instagram for samples of past installations.
Jacqueline Devins is the founder and creative force behind Poppy Cart, a boutique event and wedding floral design studio based in Northern California, servicing the Bay Area and beyond. A lifelong lover of flowers and plants, influenced by her floral artist grandmother and floral community, Jacqueline honed her skills through years of practice. She draws inspiration from the natural beauty surrounding us, using seasonal and locally sourced blooms to create unique arrangements that reflect the beauty of the changing seasons. She intends to share flowers’ beauty, joy, and healing powers with others.
Follow her Instagram for unique captivating displays.
Garden Party is a catering and event planning company based in San Francisco, California. They offer a variety of services such as custom menus, bar service, floral design, and rentals for events such as weddings, corporate events, and private parties. They prioritize using locally-sourced and sustainable ingredients in their catering menus and strive to create unique and personalized experiences for their clients.
Check out more installations on their Instagram.