Union Square in Bloom 2025
Spring & Summer Blossoms in Union Square
Union Square in Bloom 2025
About Union Square in Bloom
Union Square in Bloom is a yearly initiative that celebrates the district’s floral legacy. From March – September 2025, enjoy floral displays, events, hotel stays, couture, cuisine and cocktails as we continue to transition of floral festivities in Union Square!
Mark your calendars for these main events:
March 22, 1-4pm: Tulip Day
May 11, 2-5pm: Mother’s Day Fashion Show
July 19, 6-10pm: Blooms and Bubbles Bar Crawl
More information below!
Find all the Instagrammable floral installations, taste all the curated cocktails, and book your special floral hotel package to get the full bloom experience!
Bloom 2025 Kicks Off with Tulip Day!
March 22, 2025
Tulip Day is a free one-day event where 80,000 tulips blanket Union Square Plaza and you get to pick 8 to take home with you.
Event Time: 1:00 PM – 4:00 PM
Location: Corner of Post & Stockton Street (Apple Store Union Square)
Line-Up Begins: 9:00 AM
ADA Entrance: Located at the corner of Post & Stockton (near the Apple Store Union Square at the heart sculpture)
Event Guidelines:
- The tulip garden opens to the public at 1:00 PM and closes at 4:00 PM.
- You will have 5 minutes in the garden and may pick up to 8 tulips.
- Please respect the 8-tulip limit—any extra tulips will be confiscated at the exit.
- This is a smoke-free event.
- Expect wait times and be patient with fellow attendees.
Interested in volunteering at Tulip Day? Email melanie@unionsquarealliance.com.
Bubbles and Bar Crawl
July 19, 2025
Get ready for a night of fun and excitement at the Bloom and Bubbles Bar Crawl! Explore Union Square’s eclectic nightlife while enjoying exclusive specials at each stop—think complimentary shots, tasty bites, and great company. It’s an evening you won’t want to miss!
Bloomie Awards
The Bloomie Awards celebrate Union Square businesses that bring “Union Square in Bloom” to life, honoring creativity and excellence in categories like cocktails, design, dining, and more. Here are the winners from 2024:
- Best Bloomed Cocktail: ONE65
- Best Public Realm Design: The Cable Car (Sponsored by SF Travel)
- Best Bloomed Restaurant: John’s Grill
- Best Bloomed Theater or Art Gallery: CK Contemporary
- Best Bloomed Boutique Hotel: The Chancellor Hotel
- Best Bloomed Big Hotel: The Westin St. Francis
- Best Bloomed Small Business: John Fluevog Shoes
All Union Square Businesses Are Invited to Bloom!
Anyone is welcome to join Union Square in Bloom! Email liza@unionsquarealliance.com for more information.
Sponsor Union Square in Bloom 2025
Union Square in Bloom is not possible with the support of our community and sponsors.
For more information on Sponsorship Opportunities, please contact:
Kevin Bartram
Spotlight of Floral Designers
Becky and Virginia are both San Francisco natives and have spent the beginning years of their careers at various corporate companies and startups. Their drive for more creative spaces and entrepreneurial spirit has led them to start Marbled Mint.
Marbled Mint is an established floral design team with a studio based in San Francisco, in the heart of the Mission district. They specialize in weddings, team-building workshops, and curated experiences. Their passion is to bring beauty and joy into the community!
Check out their past projects on Instagram!
Zaddy Blooms, a full-service event design studio, was born in the Bay Area in 2020. He specializes in weddings and editorials. Owner Peter Bonavita is known for his big, bold, and colorful designs inspired by English gardens and pop culture.
Visit their Instagram for samples of past installations.
Jacqueline Devins is the founder and creative force behind Poppy Cart, a boutique event and wedding floral design studio based in Northern California, servicing the Bay Area and beyond. A lifelong lover of flowers and plants, influenced by her floral artist grandmother and floral community, Jacqueline honed her skills through years of practice. She draws inspiration from the natural beauty surrounding us, using seasonal and locally sourced blooms to create unique arrangements that reflect the beauty of the changing seasons. She intends to share flowers’ beauty, joy, and healing powers with others.
Follow her Instagram for unique captivating displays.
Garden Party is a catering and event planning company based in San Francisco, California. They offer a variety of services such as custom menus, bar service, floral design, and rentals for events such as weddings, corporate events, and private parties. They prioritize using locally-sourced and sustainable ingredients in their catering menus and strive to create unique and personalized experiences for their clients.
Check out more installations on their Instagram.
Thank You to Our 2025 Sponsors!
