Union Square in Bloom 2025

Spring & Summer Blossoms in Union Square

Union Square in Bloom 2025

About Union Square in Bloom

Union Square in Bloom is a yearly initiative that celebrates the district’s floral legacy. From March – September 2025, enjoy floral displays, events, hotel stays, couture, cuisine and cocktails as we continue to transition of floral festivities in Union Square!

Mark your calendars for these main events:

March 22, 1-4pm: Tulip Day

May 11, 1-4pm: Mother’s Day Fashion Show

July 19, 6-10pm: Blooms and Bubbles Bar Crawl

VOTE HERE FOR YOUR FAVORITE BLOOMS AND ENTER TO WIN A $200 GIFT CARD TO A BLOOMED BUSINESS!

Colorful Pikmin characters and flowers arranged around the Pikmin x Union Square Alliance logo on a soft pastel background.
Union Square Plaza filled with visitors sitting and walking on a sunny day, with the tall Dewey Monument in the background and a large Pikmin Bloom Mini Walk 2025 event logo centered over the image.

Pikmin Bloom MINI WALK: Union Square in Bloom 2025

From May 23 through July 23, explorers of all ages can participate in the Pikmin Bloom MINI WALK around Union Square.

The adventure begins when they use their mobile devices to download Pikmin Bloom. Pikmin Bloom is a mobile app* that brings fun discoveries to your everyday outings – on your own or with others!

Explorers can visit seven Special Spots in-app within the Union Square area to collect in-app Gold Seedlings. For example, if you walk by a certain sweets shop, you may come across a Gold Seedling that grows into a Macaron Decor Pikmin.

Colorful Pikmin characters and flowers arranged around the Pikmin x Union Square Alliance logo on a soft pastel background.

What are Pikmin?

Pikmin are small plantlike creatures featured in the Pikmin game series, available on Nintendo Switch system, and the mobile app published by Niantic, Pikmin Bloom.

In the Pikmin games for Nintendo Switch, these plucky creatures have distinct abilities that help them explore, battle enemies, and carry out (sometimes dangerous) missions. No matter what, Pikmin are always up for adventure!

Illustrated Pikmin Bloom Mini Walk map of Union Square alongside photos of the seven special event locations, including Union Square Plaza, Nintendo San Francisco Store, Lori’s Diner, Amorino Gelato, Maiden Lane, One 65, and Corzetti, with Pikmin characters placed at each spot.
Colorful tulip beds in Union Square with crowds gathered in the background and a large overlayed graphic promoting the Pikmin Bloom Mini Walk for Union Square In Bloom 2025.

How do I participate?

Join us in Union Square Plaza to learn more about Pikmin.

When: July 4-July 6 from 11am-6pm

Where: Union Square Plaza

*Free to start; optional in-game purchases available. Persistent Internet and compatible smartphone required. Data charges may apply. Be aware of your surroundings while using the app. Remember to always be alert.

 

 

 

Game Shown:

Thank You to Our 2025 Sponsors!

Union Square in Bloom is made possible by the Office of Mayor Lurie, our sponsors and partners.

Floral canopy overflowing with colorful flowers decorating the entrance of The Westin St. Francis in Union Square, with people standing beneath it and historic architecture in the background.

Bloomie Awards

The Bloomie Awards celebrate Union Square businesses that bring “Union Square in Bloom” to life, honoring creativity and excellence in categories like cocktails, design, dining, and more. Here are the winners from 2024:

  • Best Bloomed Cocktail: ONE65
  • Best Public Realm Design: The Cable Car (Sponsored by SF Travel)
  • Best Bloomed Restaurant: John’s Grill
  • Best Bloomed Theater or Art Gallery: CK Contemporary
  • Best Bloomed Boutique Hotel: The Chancellor Hotel
  • Best Bloomed Big Hotel: The Westin St. Francis
  • Best Bloomed Small Business: John Fluevog Shoes

Find all the Instagrammable floral installations, taste all the curated cocktails, and book your special floral hotel package to get the full bloom experience!