Annual Events
What’s Happening
in Union Square?
Annual Events
Union Square is the place to be at any time of the year. In the Spring, our district is in full bloom with events like Tulip Day Presented by JPMorganChase, the Bloom Fashion Show, and the Local Garden. In the Wintertime, we welcome back our Union Square favorites: Winter Walk, Safeway Ice Rink Presented by Kaiser Permanente, The Great Tree Presented by Ripple, the Bill Graham Menorah, and the Ornament Trail.
Follow us on Instagram to plan around all the fun activities in Union Square during your stay in one of California’s most vibrant cities.
Union Square in Bloom Presented by JPMorganChase
The Union Square District has a long and storied tradition of being adorned with flowers. For many years, the presence of flowers, particularly daffodils, was abundant throughout the community. From handing out flowers to visitors walking through Maiden Lane to Macy’s Flower Show dating back to 1964, flowers have traditionally been a significant draw for visitors to our district. Most recently, Flower Bulb Day draws tens of thousands of visitors to gather tulips that decoratively blanket Union Square Park.
For more information on Sponsorship Opportunities, please contact:
Eva Schouten
Winter Walk Presented by JPMorganChase
This holiday event will turn the two blocks of Maiden Lane into a magical European holiday market with lush turf, diverse vendor offerings, wooden chalets, and Instagram-worthy arctic-themed décor.
For more information on Sponsorship Opportunities, please contact:
