Union Square Local Garden

bloom spelled out in Union Square Plaza with red tulips

Local Garden Presented by JPMorganChase & Amazon

What Is the Local Garden?

The Union Square Local Garden Presented by JPMorganChase & Amazon is a recurring promotional program designed as a core component of the broader Union Square in Bloom initiative. Its primary goal is to drive consistent foot traffic and generate increased revenue for local businesses participating in Bloom.

This new and expanded program will feature a diverse array of Union Square Bloomed businesses—including galleries, restaurants, hotels, salons, and more.

Monthly Programming Calendar 

April 13-19: Sustainability & Small Business  Week

May 18-24: Beauty  & Wellness Week

June 22-28: Restaurants  Week

July 20-26: Bars and Nightlife Week

disco ball surrounding by green lighting

Bars & Nightlife Week July 20-26

Bars & Nightlife week from July 20-26 is an inclusive twist on our traditional bar crawl, which will highlight local nightlife and an after-hours experience, making Union Square a must-visit destination after dark.

Union Square Participating Businesses:

Stay tuned for the finalized list! Contact Project Coordinator Marlenne Mendoza at [email protected] and share about your Bars & Nightlife activation ideas to be considered.

blurry photo of a dancer holding green chiffon

Arts & Culture Week August 17-23

Arts & Culture Week from August 17-23 puts the spotlight on all things theater, art, comedy, and entertainment.

Union Square Participating Businesses:

Stay tuned for the finalized list! Contact Project Coordinator Marlenne Mendoza at [email protected] and share about your Arts & Culture activation ideas to be considered.

Thank You to Our Sponsors!

The Union Square Local Garden Presented by JPMorganChase & Amazon are a part of Union Square In Bloom Presented by JPMorganChase, made possible by the Office of Mayor Lurie, our sponsors, and partners.

“At JPMorganChase, our commitment goes beyond serving clients—it’s about being an integral part of the community. We’re proud to support efforts like the Local Garden Program that help keep downtown vibrant and strengthen the small businesses that shape our neighborhoods.” – Nick Harrison, Business Banking Market Manager, JPMorganChase

“Amazon is proud to support the Union Square Alliance’s Local Garden programming as part of our broader commitment to help small businesses reach millions of customers, grow their businesses, and strengthen their local economies, with more than 60% of Amazon sales coming from independent sellers.” – Dean Allsopp, Public Policy Manager, Amazon