Winter Wanderland
Winter
Wanderland
in Union Square
Winter Wanderland
San Francisco’s Union Square leans into old-world meets new-world traditions this holiday season with Winter Wanderland in Union Square, presented by The Union Square Alliance.
Open to the public daily from 12 pm-7pm, now through Saturday, December 24th*.
Holiday Village in Hallidie Plaza
At Winter Wanderland’s Holiday Village, located at the Cable Car turnaround (Powell & Market Streets), visitors will discover local, handmade gifts, holiday tree decorations, snow flurries, sweets, and warming drinks, along with live family-friendly entertainment like magicians and carolers, and a larger-than-life Snow Globe photo opportunity for people of all ages to enjoy.
Ornament Trail
Oh what fun it is to walk the #WinterWanderlandSF Ornament Trail!
Looking for a holiday spirited outing for the whole family? Larger-than-life ornaments are popping up on Powell Street along the Cable Car route. Wander from Ellis to Geary Street to experience the Ornament Trail created by talented local artists.
Find all 8 ornaments by completing your Ornament Trailmap in your Ornament Trailbook to enter a raffle for a chance to win two free ice rink tickets!
Pick up your Trailbook in-person at the Holiday Village by the Union Square Alliance Booth or download it below.
Daily Performance Schedule
December 19th – December 24th
Featuring Performances by Friscofred, Boswick the Clown, Areté Singers, Josh the Magician, Jazzy Xmas Band, Fog City Harmonia, The Super Super, Homestead HS, and Gabriel’s Brass Trio.
This Week's MC
Boswick the Clown
Boswick is a former Ringling Brothers Circus Clown and has been making kids laugh all over the world for 3 decades. Watch Boswick on Television Station VPOD in Chicago/Peoria in “Boswick’s Cartoon Corner” every Saturday morning at 7:30am.
Watch Boswick’s Silliness on YouTube/boswicktheclown. New Episodes every Saturday morning!
Performing at Union Square this week on 12/22 at 6pm and 12/24 at 6pm.
Monday, December 19th
1pm – After Eight
2pm – Friscofred, with 40 years of experience, Friscofred will entertain you with his wacky combination of comedy juggling Magic and crazy stunts.
3pm & 5pm – Areté Singers, the premier caroling company in the greater SF Bay Area, provides entertaining performances for holiday events.
6pm – Josh Farenbaugh, the Magician has been performing his wild, fun, and family friendly magic for audiences big and small.
Tuesday, December 20th
1pm & 2pm – Friscofred, with 40 years of experience, Friscofred will entertain you with his wacky combination of comedy juggling Magic and crazy stunts.
3pm & 4pm – Gabriel’s Herald Trumpet & Flugelhorn Trio plays sparkling music for the Holidays.
6pm – Josh Farenbaugh, the Magician has been performing his wild, fun, and family friendly magic for audiences big and small.
Wednesday, December 21st
1pm & 2pm – Friscofred, with 40 years of experience, Friscofred will entertain you with his wacky combination of comedy juggling Magic and crazy stunts.
3pm & 5pm – Areté Singers, the premier caroling company in the greater SF Bay Area, provides entertaining performances for holiday events.
6pm – Josh Farenbaugh, the Magician has been performing his wild, fun, and family friendly magic for audiences big and small.
Thursday, December 22nd
1pm & 2pm- Friscofred, with 40 years of experience, Friscofred will entertain you with his wacky combination of comedy juggling Magic and crazy stunts.
3pm & 5pm – Areté Singers, the premier caroling company in the greater SF Bay Area, provides entertaining performances for holiday events.
6pm – Boswick is a former Ringling Brothers Circus Clown and has been making kids laugh all over the world for 3 decades.
Friday, December 23rd
1pm- Homestead HS
2pm & 3pm – Jazzy XMAS Band
5pm & 6pm – Josh Farenbaugh, the Magician has been performing his wild, fun, and family friendly magic for audiences big and small.
Saturday, December 24th
1pm, 2pm, 3pm, & 4pm- Santa is coming!
1pm, 2pm, & 3pm- Friscofred, with 40 years of experience, Friscofred will entertain you with his wacky combination of comedy juggling Magic and crazy stunts.
5 pm & 6pm – Boswick is a former Ringling Brothers Circus Clown and has been making kids laugh all over the world for 3 decades.
Visit our rotating vendors
Radiance at Any Age
Age-Inclusive, All-Natural Skincare Products.
Specifically Designed for 40+ Skin.
Wool clothing / accessories
At Atelier Prélude, we believe in small everyday steps to take big steps towards our future, by creating reusable everyday products. Our cashmere, cotton, bamboo, and coconut woods are all natural resources. They adapt to different temperatures. They are classy and timeless in style. You use, you wash, you reuse.
Bluestem’s market is inspired by our chef’s pantry where one can find the best ingredients and prepared items, offering a carefully curated snapshot of the Bay Area’s incredible community of local food artisans. Our menus and market are designed to respect and preserve the balance of an interconnected local food system, while nourishing the body, mind and spirit.
Here at Brigadeiro Sprinkles, each brigadeiro is unique and made with only the finest and natural ingredients. Our brigadeiros are always gluten-free and rolled individually – it is both an art and love that I want to share with you.
Pet Treats
We specialize in hair products that also double as a body butter.
We sell to both men and women from curly hair to straight hair. Our products will tackle your dry, dull hair and add a little volume to your life.
Mulled, canned wine & hot cider.
Coffee & pastries for morning service.
A carnival of fun jewelry! Quality handmade jewelry in San Francisco.
Fine Chocolates by Kimberly Yang
Handcrafted with passion in Oakland, California
Recyclable craft with style and purpose.
Upcycled gifts – Jewelry and Home Goods
Handmade Streetwear. Everything is made to order, and customized to your linking.
Our Cozy Chunkies are all hand-knit here in California, USA.
Incredibly soft and warm and makes the perfect gift for any occasion.
Ayurveda teas, mixes and face scrubs
At Kreem Shakti, we use the ancient science of Ayurveda to help you achieve optimal health in the body, mind and soul. We recognize everyone is an unique individual and use this sacred wisdom to guide each person to balance by unlocking the natural healer within themselves.
Not only do I have a background and cultural roots in Ayurveda, but also sixteen years of work experience in the Western Medical field. I have used Ayurveda personally to heal myself and my family and I strongly believe in the fundamental principles of Ayurveda.
Handmade ornaments
Local fresh cuisine for everyone
Noodle Girl is a catering company providing fresh, modern Vietnamese food in the San Francisco Bay Area, straddling traditional Vietnamese food prepared with garden-fresh produce, bright flavors, and high-quality, local organic ingredients.
Pastries, tea & coffee
Take it easy, take it light…except on the Sauce!
The Pet Foods of Yesteryear
We can do better than mass-produced food for both our diet and that of our pets. Today, freshly made is the standard for our meals, sourced locally, delivered quickly and at the peak of freshness. “Buy Local,” “Farm-To-Table,” craft breweries, and “small batch” products have restored our awareness of how we (and our beloved pets) should be eating for health and vitality. Pet Wants is the new standard in what you should expect in your pet food as well. It all starts when you find what your Pet Wants.
Healing is inherently creative, and creativity is inherently healing.
Art, Jewelry, Ornaments, etc.
Low Sugar Small Batch Artisan Jams, Jellies & Preserves
Massage oils, aromatherapy, jewelry and crystals, topicals
Gavin Escolar discovered Chaga in 2016 while journeying through Alaska. He learned about its traditional uses from Alaskan natives and witnessed first-hand the benefits brought by daily ingestion. After researching the science behind Chaga and trying it for himself, Gavin realized he had to bring Chaga to the wider world. The Chaga Company was born.
Holiday wreaths
We make it easier for you to reduce waste.
Our mission is to help you to throw away less stuff. And while we’re at it, let’s upgrade the products you use in your home and on your body with healthier, non-toxic, plastic-free alternatives. With our pop up bulk refill station and zero-waste household market, we meet you where you are. So you can easily build your sustainability habits one by one.
Art
Info booth, beanies, ornament sales
Small Batch Goods
Environmentally gentle Totes, Pillow Covers, Bread Bags, Napkins, Zipper Purses made in California by the sea. Beautifully built and stitched to last. Most of my work is created with sustainable organic cotton or creative reuse designer fabric. You won’t find these small batch goods anywhere else. Custom orders always welcome! Free Gift packaging!
Local Makers, Merchants and Artisans
The Safeway Holiday Ice Rink in Union Square presented by Kaiser Permanente
San Francisco’s favorite outdoor rink is back with daily ice skating for all ages and special events scheduled throughout the holiday season.
General admission is $20, and children 8 and under are $15, including skate rental. Purchase tickets in advance and online. We’ll see you on the ice!
Union Square Events
Breakfast with the Easter Bunny at Neiman Marcus San Francisco Rotunda
How To Support
Do you want to be part of Winter Wanderland? Contact us now for more information about sponsorship and others ways you are able to support this event.
Thank you to our 2022 sponsors!
